[Review] I’m Not Cool – Hyuna

Next up on day one of the two day Solo Day segment that I just literally named today is Hyuna! It has been a long while since we have last heard from this solo superstar. Hyuna’s last appearance on the blog was back in her Flower Shower days, which was from 2019. She was meant to make a comeback in 2020, but it was postponed for health reasons. Now that she is feeling better, her comeback was confirmed earlier in the month for today. Both the title of the new main promotional track and seventh mini-album is I’m Not Cool, which I am sure fans are completely disagreeing with.

I’m Not Cool is ironically quite a cool track. It is definitely a return to form for Hyuna, who we all know to be a sexy female solo act. In retrospect, Flower Shower was a really great track, but it did noticeably lack that flair we all know Hyuna for. It started off with a bit of a Middle Eastern flair thanks to the moombahton in the instrumentation. At first, I wasn’t too sure if it was that international influence because of the slight distortion. But the bridge of the song confirmed it for me. I’m Not Cool comes right at you right after that introductory sequence with its energetic enthuasism, which is thanks to Hyuna. It literally launches you right into the song. The moombahton comes back in the chorus in a more concentrated form, allowing us to get Hyuna alongside a more amplifed tone. I really like the energy in this portion of the song. Obviously it has to be quite memorable given it is the centrepiece of the song. But at the same time, it just really jumps out at you. Hyuna is actually quite catchy in this sequence, with her ‘I’m not … Cliche, that so funny‘ being a highlight for me. For the second verse, we get more of Hyuna rapping. I am not sure if it is intentional, but the shoutout to Dawn (her boyfriend) is quite cute (and well mixed in the song). Skipping along to the end of the song, I really like the anthem-like nature of the ending. It just wraps up the song really nicely and makes it feel complete. Overall, Hyuna’s I’m Not Cool is really powerful and bold song.

I really like that Hyuna went with a powerful and bond concept for the music video, which matches with the lyrics of the song and transcribes the vibes of the song into a fitting visual concept. I feel that the music video pushes the boundaries just that bit more, which we all know Hyuna has done in the past through her solo comebacks. I really love the use of colour throughout the video. For example, the dominance of one colour in some of the sets. Her outfits are quite outrageous, but not in a bad way. I have seen bad fashion choices in the past in KPOP music videos. But Hyuna’s random mis-matching outfits look like they were well curated for this cncept. They are a style that works just for her. I also really like how edgy her mannerisms for this music video are, adding to that boldness once again.

The fast upbeat tempo of the chorus really allows Hyuna to show her performance skills. I really enjoyed that part of the choreography as it felt like there was so much going on. Her entire routine was definitely bold and powerful, further adding to the visual interpretation of the song. I also really like how much she enjoyed herself in this routine, which comes thanks to the creative licence that she is able to take outside of her old company. Her facial expressions are defintiely something to watch out for.

Song – 9/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9/10

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