[Album Review] MY FIRST STEP: TREASURE EFFECT (1st Studio Album) – TREASURE

TREASURE was nominated for Best New Male Group, amongst other categories in the 2020 KPOPREVIEWED Awards. Click here to see if TREASURE won any of the categories they were nominated in, and who else won in other categories.

TREASURE is definitely one of the next big groups with great potential to make it big in the KPOP industry. And they begin their next step in the KPOP industry in the year 2021 with their 1st Studio Album, MY FIRST STEP: TREASURE EFFECT. This studio album has topped album sale charts. Together with their other single albums combined, the group has sold over a million albums since their debut. A massive feat, given that they just debuted six months ago. Their first studio album combines their three previously unveiled single albums (including title tracks BOY, I LOVE YOU and MMM) and three new songs (which include the title track for this album, MY TREASURE) – all revovling around the pop genre. The album also features a pre-debut single and new versions of I LOVE YOU and MMM. All tracks aside from the new versions of those songs are reviewed in this post. Let’s go into the deep dive!

The First Step: Treasure Effect Album Cover

1. MY TREASURE (Title Track)Click here to read the full review for MY TREASURE. (8/10)

2. Be With Me (나랑 있자)Be With Me is a pop song follows MY TREASURE. It is pleasant, at best. But it doesn’t really excite me or reel me in. There isn’t much else to the song aside from its simple tune and melodies. There are notable aspects of Be With Me including: solid vocals, raps that give the song the little playfulness, that whistling that adds a little more dynamism into the song. But these aren’t enough to overlook the song’s lack of excitement or dulled appeal. (7/10)

3. SLOWMOTION SLOWMOTION has a bit more heft to it thanks to the addition of a thumping beat. It may not be much as the song does fall into the pop realm (like the other songs on this album) and there is a tinge of plainness due to the lack of uniqueness. But I find the very small differences between this song and the preceding song are the reasons why I find the listening experience to be quite enhanced. I personally enjoyed the direction in which the vocals were taking us, but I felt the rapping brought it down as it felt typical. (7.5/10)

4. BOYClick here to read the full review for BOY. (9/10)

5. Come To Me (들어와) Come To Me was released alongside BOY in August 2020. The song, too, falls into the pop genre that has taken over the side tracks of this new album. But it is slightly quite different to the other side tracks thus far.  I really like how the energy pops in Come To Me really pops out, which makes the song quite appealing. The melodies of this song are quite easy to get into and helps makes this side track stand out even more. The vocals and rap work fit well in the song’s pop profile, serving as a great introduction to the group and their potential (which followed through). (9/10)

6. I LOVE YOU (사랑해) – After many many listens, I LOVE YOU has become a favourite of mine throughout 2020. Hence, I have adjusted the song rating for I LOVE YOU to be 10/10 (originally 7.5/10). This is not be reflected in review post (for now). Click here to read the original review for I LOVE YOU. (10/10)

7. B.L.T (Bling Like This)B.L.T has more of a dance profile to it. It is quite energetic and there is a bit of groove to the chorus, which makes the instrumentals of the song stand out amongst the other side tracks. Them exclaiming the title was quite catchy as well. It helped make the song become quite infectious, as I could help dancing to it whilst listening to the song for reviewing purposes. The song’s biggest letdown was the trap-based sequence for the rap. It wasn’t necessary to have this sequence as it just ruined the funky energy that I was enjoying a second before the breakdown happened. (8/10)

8. MMM (음)Click here to read the full review for MMM. (6/10)

9. Orange (오렌지)Orange was released alongside MMM in November 2020. It is the album’s slowest song. But instead of giving us a typical and straightforward ballad, TREASURE manages to give us a mid-tempo R&B track that feels fitting for the Fall season that it was released in. It feels warm and sounds touching. Orange showcases potential behind their vocals and rapping, whilst also showcasing a more delicate and emotive side of the song. It shows range and definitely a highlight on this album. (9/10)

10. Going Crazy (미쳐가네)Going Crazy was a previously performed track, dating back to January 2020. Like the majority of the side tracks on this album, Going Crazy opts for a pop style. It is extremely pleasant, with the dance instrumental bringing a really stylish and sleek polish. I quite enjoyed the song. Despite it being released a year ago, Going Crazy slides quite well into the album and it is a great canvas to show off both their vocals and raps. It isn’t the most exciting song out there, but it serves as another great introduction to TREASURE and ender to their first studio album. (9.5/10)

Overall Album Rating – 8.3/10

The First Step: Treasure Effect Teaser Image

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