ONF is the next group to make their return to the stage with a new song. It is titled Beautiful Beautiful and follows the pre-release single, My Name Is. Both songs are featured on their first studio album, ONF: MY NAME. The release of this album also makes ONF join a growing number of artists to return with a studio album this year. We last saw ONF through their Sukhumvit Swimming comeback last year and their still incredible New World Road To Kingdom single. Yes, I am still raving about that song. Let’s see if Beautiful Beautiful has what it takes to replace the title New World holds for me.
Beautiful Beautiful kicks off with post-chorus that is undeniably catchy. The “Brrram ppabam…” repetition from the very first second sets up the song quite nicely and gives hint at how fun the next three minutes and so will become. When the song actually kicks into gear, it takes on a wonderfully energetic and exciting retro profile. It brought me a smile to my face and I had a little boogie in my chair. The really upbeat energy and splash of colour that you could hear in this song is quite impressive and felt quite refreshing. The sudden switch to between chorus and bridge actually worked really well. Usually I am not a fan of this tactic and am an advocate for transitions. But here, it fitted in with the retro sound. I really like how strong their vocals are in the song. They really made sure they could be heard over the song’s quite dominating instrumental. I honestly cannot pick out a standout member because they all sound fantastic and deserving of the title. But more so, I cannot choose because they (as a group) decide to drop the acapella version of their post-chorus hook on us within the bridge. I just really liked how flawlessly the producers weaved that into the song. Very clever and it paid off for me. The last thing I wanted to touch on was the hooks. As already mentioned at the start of this section. they are super addictive and catchy. Altogether, all the elements of Beautiful Beautiful make it a perfect song. I don’t think it can replace New World as my new ONF song to rave about however. Both are distinctly different. So I have decided to make them both my favourite ONF songs to rave about!
ONF takes us into a futuristic world, where it looks like they are outlaws trying to make a positive change. There also seems to be the side mission of rescuing J-US, who has been captured by the robot authorities and is detained in a virtual prison. Hyojin is the one in charged of that side mission, while everyone else is hacking their way through the world (as it is the future) to make that positive change. I am not sure what that change is, but it is most likely to spread the message of the lyrics (to be proud of oneself). I felt a Thunderbird-like presence in U’s solo parts with the flying rocket ship, Their outfits in the choreography scene gives off that same feeling as well. It really brings back memories for me (does anyone know what Thunderbirds is anymore? Or am I showing my age?). I really like how elaborate the landscape was and all the post-production that was added to the video. It definitely looked cool. I also appreciate the lighting, which went extremely well with the bright energy of the song. Overall, a really cool and interesting video to watch.
Once again, the choreography brings forth that energy that I really enjoyed in the song. They managed to strike a fine balance between making the choreography fun and infusing their usual powerful performance style that we all associate ONF to. And you can tell that they really enjoyed it. I also liked how the performance felt freeing and it not constricting. There was a strong sense of harmony between the members for this routine as well.
Song – 10/10
Music Video – 10/10
Performance – 10/10
Overall Rating – 10/10