[Review] riBBon – BamBam (GOT7)

Since GOT7’s departure from JYP Entertainment earlier this year, the members have gone their separate ways, vowing to return on a yearly basis to great fans as a seven-member group. But while we awaiting new of a GOT7 comeback, the members have been doing a lot of solo work. Some of them have gone into acting, while others have gone onto release solo music that shows their individual colours. Today, we witness the solo debut of BamBam, who has signed on with ABYSS Company, the current home of fellow JYP Entertainment alum Sunmi. The title of BamBam’s solo debut single is riBBon (I like the play on his initials within the song’s title), which is also featured on his solo debut mini-album of the same name.

When it came to the GOT7 members, it was clear to me which style of music certain members would go towards for their solo work. But the biggest question mark for me was placed over BamBam, who didn’t really have a chance to showcase a musical style as much as the other members during his GOT7 days. So, to hear riBBon, which is quite upbeat pop sound that has a tinge of hip-hop to the song was a surprise for me. But I guess that really fits in with his cheerful and vibrant personality. To me, riBBon is a pleasant pop song. Nothing more, nothing less. To facilitate the review process, I have had a couple of listens to the song. And each time, I found myself taking a mental step back and appreciating the song for its enjoyable and sweet nature. I have tried to sit down to really tear the song apart. But I just can’t help but take it all in as a whole piece rather than break it up. I think this is a good effect, showing me how wholesome and good the song is. In addition to that, I also liked how ‘riBBon‘ sounded like ‘reborn’. I think that is quite intentional, especially given the lyrics of the song which talks about being a better version of himself. That being said, riBBon is no perfect song. There are some wrinkles throughout the song that need some attention. Firstly, the song could have reduced the autotune it used to process BamBam’s voice. While I believe this is his thing (based on some of the work we have heard during promotions with GOT7 and the fact that it gave the song a good sense of texture), I think this would have cleared up some English pronunciation issues. Personally, I was a bit confused on what he was singing in the opening lines of the chorus without the aid of the lyrics side-by-side on the screen. I know BamBam is a strong English speaker, so I think the issue comes down to the vocal processing. I am also not a fan of the rap inserts in the pre-chorus. I feel that muddled the pre-chorus a bit. Overall, riBBon is pleasant solo debut for the GOT7 member.

Like the song, the music video can also be described as pleasant. it was an extremely well styled music video and all worked in harmony with one another. From the black background at the start, the black suit worn by BamBam and the use of multi-coloured flowers on the ground and on the suit complimented one another. In the more colourful scenes, everything was pastel and nothing was overwhelming or harsh to look at. The video definitely showed a good side of BamBam.

The choreography is pretty good. It is upbeat and bouncy, which fits in with the song. While I am not a big fan of those rap inserts in the pre-chorus, the move that it enables to be in the performance looks quite cool. I also found the moment in which the two dancer used their legs as like gates to which BamBam opens up to be quite memorable.

Song – 8/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8/10

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