[Review] bugAboo – bugAboo

We kick off this new week with the debut of bugAboo. This is a new female group, currently signed under A Team Entertainment, consisting of six members (Eunchae, Yoona, Rainie, Cyan, Choyeon and Zin). They make their first step into the KPOP industry with a self-titled track and their first single album (also self-titled).

bugAboo (the song) thrives on its vibrant and energetic tone. And I am all for it. The instrumentation for bugAboo is an attraction, with the dance track exuding the very familiar but powerful funky energy during its prominent moments. But aside from the funkiness, I really liked the brass in bugAboo. The boldness from the brass at the start in particular was very intriguing and got me interested in the song. From what I understand, the song has combined the famous works of Ennio Morricone into the dance track, and I think the brass is the first evidence of this (I had to Google this, but Ennio Morricone is a famous Italian composer, orchestrator, conductor and trumpeter, who is most well known for music scores in film, most notably The Good, the Bad and the Ugly), though I am not too sure. I am more certain of the wild-west twang we get in the pre-chorus and instrumentation in the bridge being pieces of Ennio Morricone’s works in this song. bugAboo is also a strong showing of vocals. I really enjoyed how clear and crisp the members were in bugAboo. I was essentially sold when the first member started singing (Yoona, I believe) and was pulled into the song further by the subsequent members and their harmonies. I do think the rapping could have been a bit more substantial in this song, as I felt bugAboo called for more edginess. The chorus was fun and super catchy from the get-go, with the hook on full repeat in my head. The dramatic change in tone in the bridge was very interesting. It came out of nowhere, but it somehow fitted in and worked well with the rest of the song. Overall, bugAboo’s debut with their self-titled song was an amazing step into the industry, and I am definitely intrigued to see what the group will do next!

You can tell that their company has put a lot of money behind the group based on this music video. Hopefully, it pays off and their subsequent comebacks don’t suffer as we have recently seen with some other acts. The music video seems to be a bit of a playful hint at Halloween, with a spooky but fun theme throughout. I got a bit of Ghostbuster vibes at the end of the video, which I quite liked. Based on the official description of the storyline, the members find their main source of fear to overcome it (definitely nice to have an official description for the video, especially when the storyline is masked amongst the fun and playful tones). Overall, it was still a good video to watch and enjoy.

The group had their debut showcase a week in advance of their official release date, giving us insight into their routine before the music video (usually, it is the other way). Even though there was a mistake in their first performance, I am very surprised at their confidence and stage presence. There is a lot of potential from the group members from this stage alone. With the dance moves, I really liked the hand flicking over their heads for the song’s main hook. I was also surprised they pulled off the pyramid on stage (though I won’t be surprised if their performance is amended in the future to omit this, as I can see it being dangerous) and I loved the whip around at the very end of the performance.

Song – 9.5/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 9/10

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