[Review] DOOMCHITA – SECRET NUMBER

It personally has felt like it has been a while since I wrote a song review. It doesn’t feel like my last one was just over a week ago. With my final Queendom 2 post scheduled for publish tomorrow, I am looking to jump right back into the song and album reviews that I have neglected the past few weeks. But that is after I complete some reviews for the releases of this week. First up is SECRET NUMBER, who made their return yesterday with DOOMCHITA. This is their first comeback since Fire Saturday, which was released back in October of last year. The group also officially reformed into a six member group with this latest comeback, following the official announcement of Denise earlier this year.

Got That Boom was the last track that I reviewed from this group (can’t exactly remember why I passed up the opportunity to review Fire Saturday, but given it was released in October 2021, it was most likely due to time constraints). If I felt 8 days was a while ago (reference to my first two sentences to this review), I think Got That Boom can also be said was a while ago. And so, I have unfortunately forgotten the group. But when there is a chance to rediscover the group, I am always down for it. But listening to DOOMCHITA, I am not exactly sure I am that keen anymore. DOOMCHITA doesn’t have individuality or character, and this alone doesn’t really encourage me to check out their other works. It is a pretty generic release, fitting neatly into the sea of other electronic releases that goes for a powerful and abrasive profile that we have been hearing often. I did like the moment in which the instrumental did ‘kick it up a notch’ just before the final chorus. It added a touch of dynamism to the song, which I appreciated, and felt a lot tighter compared to the rest of the instrumental. DOOMCHITA‘s hooks and melodies aren’t that memorable and I don’t find myself reaching for the replay button or feeling the song. All of this is quite a letdown, especially since DOOMCHITA features solid vocals and rapping from the members. The actual delivery of these lines was pretty generic as well, but I quite liked how bolstered the vocals/rapping felt over the instrumental, which helped give off that ‘solid impression’. They easily could have inserted that character and individual character via their delivery, and this could have allowed DOOMCHITA to fair a bit better. However, as much as I try to enjoy the DOOMCHITA, the generic nature takes over.

Same thing can be said about the music video. It goes for that edgy concept that we see so often, and so the video is pretty generic. The sets have those usual tropes of graffiti, WANTED posters etc. I also want to point out that, sometimes, videos with generic concepts could have a wow factor, coming in via a memorable element or moment. But DOOMCHITA‘s music video doesn’t have that. That hanging light fixture that the members are holding onto in some solo shot, which I have exclaimed to be a wow factor (I am sure of it) in the past, is quite dated now. Their colourful outfits faired a bit better, adding some much needed pop into the video. On the other hand, their leather outfits remind me of ITZY’s M.A.F.I.A outfits.

As for the choreography, it looks fine. However, I am of the belief that the moves could have been a bit more aggressive and ‘in your face’. I think the music really calls for that and there was some potential to go that way. But I guess the choreography decided to focus on more sensual movements instead, which was alright.

Song – 6/10
Music Video – 5/10
Performance – 6.5/10
Overall Rating – 5.8/10

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