[Review] Loveable – JO YURI

The next solo artist review (don’t worry, I have some more reviews for solo debuts lined up for tomorrow and the weekend) is for JO YURI, who made her solo comeback at the start of this week with Loveable. It is the title track from her second single album, Op.22 Y-Waltz : in Minor, which also dropped on the same day as the single. This release follows her earlier 2022 comeback, Love Shhh!, which I really enjoyed.

I feel that JO YURI is on a roll with her 2022 releases. Love Shhh! was a bright and energetic track that really appealed to my own personal taste and was a definite improvement from her solo debut with GLASSY. Loveable continues that momentum with another bright and energetic song. But it isn’t as great as previous track, to be honest. Loveable‘s verses didn’t have anything memorable to them, which left them behind and forgettable. I wished there was an element or two within the verses to give them a somewhat memorable tinge. This was much needed, especially since the choruses opts for a heftier set of percussion and vocals that had some oomph, which overtook and overpowered the verses by a long mile. I did appreciate the difference between the chorus and the verses, but I also felt the chorus could have had a stronger hook to balance out the song a bit better. The catchiest bit of Loveable comes in the post-chorus hook, i.e. the “Aah, Na Na Na“. It was so catchy and extremely vibrant that it was the only part of Loveable that I took with me the first time I heard the song and still cannot get out of my head. So much so that I feel the post-chorus hook also overtakes and overpowers the chorus, just like how the chorus did the same to the verses. Hence, I feel that balance that I mentioned a moment ago is critically missing from the song. The bridge for Loveable gave a really pleasant moment to the song, between forgettable and powerfully memorable sequences. Jo Yuri surely displayed her vocals throughout the song. Overall, I liked Loveable, but its weight towards one or two sections in the song made it feel unbalanced.

The music video depicts JO YURI as a neighbourhood lookout, who notices the community is feeling down and work behind the scenes to make everyone feel valued and happy once again. She starts out with the young boy, who was trying to pop balloons with a slingshot. He misses and his confidence takes a stumble, but JO YURI helps him out by shooting the balloons from afar to boost his confidence and help him win the big teddy bear. The pink sniper was a bit overkill, but I think the intention is the point here. She then notices a young man feeling deflated, but that he also had a bit of fun with bubbles. So she decides to use the local fountain to generate a lot of bubbles to make the community feel bright and lively again. It was a cute video and a sweet story to tell, even though it attempted to be cutesy when it didn’t need to.

The chorography was quite good. I love the whole routine during the song’s catchiest hook. It definitely matched the energy and and vibrancy of that part in the song. I could have done without the high tables, I think. They don’t add much value to the performance and they easily could have done without them

Song – 8/10
Music Video – 8/10
Performance – 7.5/10
Overall Rating – 7.9/10

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