NewJeans is nominated for Best New Female Group, Best R&B Song (for Attention) and Best Group Performance (Female – for HypeBoy) in the 2022 KPOPREVIEWED Awards. Support NewJeans, as well as you other favourite songs, artists and performances by clicking here to vote today.

I am finally getting around to reviewing more songs from NewJeans. For those who have missed their debut, they officially kicked off their career back in July of this year through the release of their third single Cookie and self-titled mini-album. But ahead of the release of Cookie, NewJeans also pre-released a number of singles. One of them is Attention, which (if we are speaking in chronological order) was NewJeans first release. It was an unexpected one, as the music video for Attention dropped without notification, to the surprise of fans and new listeners alike.

Personally, I didn’t pay attention it it as much when Attention was first released. But over the last few months, my attention for Attention has really picked up. So much so that Attention is currently being nominated for Best R&B song in the 2022 KPOPREVIEWED Awards. When you first tune into Attention, you don’t get a sense that the track is actually an R&B track. The choppy sound effect at the start of the song (which reminds me of a crowd of some kind) seems like the start of something pop-like. But when more of the dreamy style instrumental start filtering in, I find Attention starts too smooth out like an R&B track. A more pop energy comes through the instrumental as Attention progresses. Altogether, you get a pretty chill and wispy track. When the vocals start and as the song progresses, everything becomes subdued and I quite enjoyed this effect. There was a nice display of vocals skills for the new group, and the melodies had a memorable tinge to it. But the highlight of Attention comes during the opening line of the chorus, when the members beautifully drag out the ‘Attention‘ in “You got me looking for attention“. At the time of release, I didn’t think much of it. But as time went on, it just more stunning. Attention does repeat itself and all the elements that I have describe, but I just haven’t seem to gotten to that point where I have gotten bored of the song. A great hallmark for any song. Overall, Attention has stole my attention (pun intended) and I really enjoy the track to this day.

I am not exactly troubled by the fact the group is very young, but I am not exactly sure if the concert at a bar is the best place to start off their first music video. It seems a bit questionable, in my opinion. But hey, I will leave the production to the producer. They clearly have a plan in mind. All the other scenes in the video, with the members getting ready for the day and spending the day shopping, was perfectly fine. The choreography scenes in and around the stadium looked good and fits the chill vibe of the song (no flashing lights, no boxed or studio sets). Everything was lowkey and this worked well with the song.

The choreography for this comeback was pretty good. Nothing too crazy, with smoothness being a priority in this routine to match the smoothness that comes from the song. I did liked how the outstretched arms and hair flicks accentuates the opening line of the chorus.

Song – 8.5/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8.3/10