Making their return today is fromis_9, who we last saw through their Stay This Way comeback. Today, the group returns with their first ever studio-length album Unlock My World and the lead single #menow. This is also the group’s first comeback as an eight member group, following the departure of Jang Gyuri, who opted to focus on her acting career.

Once again, #menow continues the pleasant nature that we heard in both DM and Stay This Way. I do like the aesthetic this style brings, and how well fromis_9 is portrayed each of the three songs as they really do fit the style. The light vocals in #menow just smooths out the song and bring a carefree tone that is super appreciable and enjoyable. The instrumental has this extremely subtle grooviness that helps makes the track super upbeat without doing too much. Altogether, it is a neat song and super consistent. My issue with #menow is more so that this is their third run at the style. I am glad that the group and their company has found a niche that works for them. But I kind of want something more to the song that adds some unique to the song. Maybe a bolder element in #menow, like a strong hooker or a more memorable melody. I felt these were slightly underbaked retrospectively, given that I don’t remember too much of the song now that I have paused it to focus on writing my thoughts on the song. I am not expecting anything too crazy or over-the-top, as this would have ruined the pleasant and light nature of #menow. Balance is key, and I feel like #menow‘s producer could have struck that somehow to give #menow a bit more uniqueness. But still, #menow is still a clean-cut and enjoyable track.

The music video also has a similar carefree vibe to it. Given the song emphasis on being one’s self in the lyrics, it makes sense that there is a carefree element, as that is how you would see someone’s true self. In the video, we see two sides to the members. The first is when the members feel tired and sad. The video connects this feeling to when the group is under the limelight/on-stage, backstage or through the television (most likely to represent that they are always on-screen). The second side is where they are more cheerful and happier, occurring when the members hang out with one another and at slumber parties – environments where that are carefree and where they can act as themselves. I have a theory about the plane flying away, representing their desire to escape their current lives. But the runway we see at the end is incomplete, so the members learn that they can be themselves where they are, and not necessarily need to run away, But this final point abut the plane is currently conjecture and I am not 100% sure of my interpretation.

Choreography wise, it was a nice piece for the comeback. I like how they drag out the moves to match the delivery of the initial lines in the choruses. Apart from that, the performance is both flowy and pretty. The former fits in with the song quite nicely, while the latter matches the aforementioned aesthetic.

Song – 8/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8/10