Last week, we saw the return of JO YURI with her latest mini-album Love All and the title track TAXI. This new release follows her October 2022 comeback with Loveable and the announcement that she will be joining the upcoming season of Squid Game.

TAXI is a rather straight forward pop song and I think more can be done with it to really take it to the next level. But what we got in terms of vocals and melodies earned massive points for TAXI. pleasant and brings a memorable ring to the track. I really enjoyed how effortlessly smooth and pleasant JO YURI’s vocals were, with that slightly raspy tone she has being well utilised in making TAXI more appealing. This lead into the pop melodies that JO YURI brings to life in TAXI, which gives the track a fun, bright and enjoyable motif. The instrumental was a bit dull and typical, in my opinion. But it had enough to create a bubbly and upbeat number. I particularly like that deep repetitive piano piece in the verses and the added vibrancy the synths in the chorus gave TAXI. However, I felt the song could have added a bit more zing, either by a more ear-catching detail to the instrumentation, or a post-chorus hook that could have reiterated the catchiness of TAXI. But what we got in TAXI is pleasant and enjoyable as it, and that is absolutely fine.

The music video sees Jo Yuri take a taxi to meet her crush, which she uses as a metaphor for “one’s feeling of wanting to run to one’s crush as fast as they can” (taken from Soompi). In that same Soompi article, she makes the comment that if something urgent was to happen or if she needs to see someone, she would think of taking a taxi as that is the fastest route for her. And we see that reflected in the music video, which can be split into two halves. The first half sees her trying to get her drivers license, but she fails her test. This leads to the second half of the video, where she just misses her crush (who I presume she was supposed to meet at the restaurant), but he isn’t there. Instead, someone knows where he is and gives her the address. And because she can’t drive, she needs to take a taxi (or a tow truck, given there is no driver). In the end, she meets up with her crush. Overall, it is a lighthearted and cute video that plays well with the lyrics and meaning behind the song.

I like how refreshing and summery the choreography and stage performance for this comeback feels. Obviously, it suits the current season quite well, as well as the upbeat nature of the song. Nothing necessarily stands out for me, but the overall performance was enjoyable nonetheless.

Song – 8.5/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 8.6/10