Another group who made their comeback earlier in the week was KISS OF LIFE, who returns with their second single album Sticky. The title track also shares the same name. This summer comeback follows on from their Midas Touch comeback earlier in the year.

While KISS OF LIFE have stuck to more powerful pieces in the past, Sticky offers something a little different. Sticky is still a summer track, but it is more flowy, melodic and lowkey than other summer-time tracks that we have heard in the past. And it is this distinction that makes Sticky stand out and feel extremely charming to me. I usually think of something more dynamic and energetic for this season, but the laid-back vibes of this song is ideal for moments in Summer when you do not want to be moving about as much. The Afrobeats instrumentation felt extremely peaceful and soothing, and the percussion was nicely light but prominent enough to ensure Sticky‘s upbeat motif. I also quite liked the violins present throughout the track as well. The melodies and hooks were well delivered by KISS OF LIFE, and they ring in my head even after the song finishes. And needlessly to say, their vocals were quite good, putting Sticky on par with the rest of their discography. That brief touch of rapping just prior to the final chorus was also well executed and placed in the track. I guess the only weakness in Sticky (and it is negligible given what I had already described about the song), and is the case with other subdued songs, is that all parts of the song really need to be compelling to avoid the song being forgotten. While the choruses does hold Sticky‘s ground, it could be argued that the verses didn’t hit the mark as well as they could have. But I am not as fussed by this and think Sticky managed to push through as a memorable track.

It would have been really cool if this music video was shot in a one-camera shot style. This could have really boosted the music video’s profile and earned a lot of praise from me (and probably a lot of the viewers). What we got was more of a faux version of that one camera shot style. It is not the same, but we got a similar product in the end. I really liked how KISS OF LIFE really pushed the boundaries in the video, making it sexier to what KPOP is used to. I also like how they made sure to portray the lightness of the song through the video as well, which was much appreciated by me. We don’t see anything too harsh in terms of lighting or colours. Everything felt easy on the eyes and looked good. I would like to know what the ending means. It felt like a cliffhanger, perhaps to their next release.

KISS OF LIFE really turns up the heat with the accompanying routine for Sticky. A fair bit of twerking and a lot of sexiness is delivered by the group. I like that they are not afraid and definitely pushes the boundaries in this regard. I did think dancers could have made this performance a bit more dynamic and showed off some additional chemistry that we saw in the music video.

Song – 9/10
Music Video – 8.5/10
Performance – 8/10
Overall Rating – 8.7/10