While there have been some solo works from SEOLA and DAYOUNG since the group’s last comeback with Last Sequence, we haven’t heard much from the other members or the group in general. But finally, after four years, the group has been allowed to emerge from the dungeons to release the single, Bloom Hour, for their 10th anniversary. Unfortunately, this long-awaited comeback is without DAWON and LUDA (the members who did not re-sign with Starship Entertainment) and was poorly promoted by their company.

Given the 10-year anniversary, it is unsurprising that Bloom Hour is a pleasant, sentimental pop song for fans. One thing I liked about Bloom Hour is how it doesn’t take the form of a ballad (which is typical for fan songs). Instead, the upbeat instrumental of Bloom Hour gives it momentum and bite that I am extremely appreciative of. The impact of the first chorus hits me each time I listen to Bloom Hour, and I quite like this effect. The upbeat nature also makes Bloom Hour a satisfying enough release to somewhat plug the hole left by the group’s absence after all these years (though I am still manifesting a proper comeback from WJSN – Starship, please make this happen!). However, Bloom Hour‘s instrumental also feels sparse, and the song ends before you know it. I wish there were more to the instrumental to ground the song and make it more memorable. The members sound really great throughout the track, though more material (thus a longer song) would have been more appreciated. After all, it has been four years since we last heard the group, and a 3-minute song feels a bit short-changed. But nonetheless, I am happy to hear from the group and that they are still active.

I like how pretty the music video was. While there wasn’t much going on in the video, it was a nice way to pay homage to the group’s amazing visuals. The use of green screen could have been a bit better, but it still helps make for a beautiful video. For the most part, we get to see the members in a more ‘down-to-earth’ way, behind the scenes at a photoshoot/video or celebrating their 10th anniversary. During the bridge of the song, the music video features a cake with 10 lit candles, which could be a reference to their milestone or to their 10-member lineup. As a fan and a sucker for inclusivity, I prefer the latter.

Song – 8/10
Music Video – 8/10
Overall Rating – 8/10