Fans became shocked to learn that 3 of the members of SNSD (Tiffany, Sooyoung and Seohyun) did not resign their contracts with SM Entertainment last year. However, fans were reassured as the 8-member group would remain together as SNSD. For the time being, it seems like SNSD is focusing on their solo activities or, in this case, subunit activities. SNSD has launched SNSD-Oh!GG a 5-member subunit made up of the members who chose to remain at SM Entertainment (Sunny, Taeyeon, Hyoyeon, Yoona and Yuri). Their ‘debut’ single, Lil’ Touch was released today.
Like all subunits, Lil’ Touch does not conform to what SNSD commonly releases. This song is a lot edgier than any of their previous releases, which I thought was a real charming point of the song. The song takes on a minimalistic approach with its pop instrumental. The beat is repetitive, accompanying the catchy melody and making this track quite addictive, as promised by the members. I thought the song was vocally quite good, especially during the pre-chorus. The verses seemed to be mixed up with a little rap-speaking, which I thought was rather different. Overall, Lil’ Touch may be very different but it definitely one cool track.
The music video is a little confusing. The members are running away from something but you don’t really see what they are running away from. They enter each room or set very cautiously, which I thought was rather interesting. Besides that, each member becomes very charismatic throughout the video, showing off their sexy side during their close up shots. If the plot doesn’t grab your attention, their looks will do the job very sufficiently. It was a good video to watch, minus the confusion.
The choreography looked quite cool. We could only see snippets throughout the music video but there was enough to confirm the following. It is a super upbeat performance, proving very fitting for the song. I like how they incorporate that edginess from the song into their dance as well.
Song – 8.5/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8.3/10