Yep, I am still in 2024 with some of the album reviews. Up next is KEY’s 3rd mini-album, Pleasure Shop, which was released in September last year. The six-track mini-album is led by a track that shares the same name as the mini-album, alongside five additional tracks. With KEY at the helm of the mini-album, you know it is going to be a strong and good set of tracks, and KEY does not disappoint with Pleasure Shop. It is definitely a recommended listen from me.
More recently (say in the last month), KEY returned with his third studio album, HUNTER, led by the title track of the same name.
2. Overthink – Overthink is probably the most intriguing single on this mini-album, instrumentally, with its really cool and sharp harp-like synth and the powerful, deep beats. While both initially felt conflicting, they somehow melded with one another to balance each other out. KEY himself manages to slide over the top of the background and join the cohesiveness that is Overthink, a definite pleaser in an aesthetic club. (10/10)
3. Golden – This dance pop track brings out a relatively more mellow sound, following the previous track. That being said, it is still quite upbeat. Just like the title of the song, Golden has a golden aura to it that makes it feel just right as the soundtrack for a sunset on a summer day. This is amplified by KEY’s vocals, which possess a particularly warm tone. I don’t think Golden stands out as much as some of the other songs on the album, but it is a nice palette cleanser for the mini-album. (8/10)
4. I Know – I love the deep funky vibes that really make I Know’s house instrumental – I wouldn’t mind listening to an instrumental version of the track just for those vibes. KEY’s bright vocals bring a nice accent to the song, as well. However, melodically, I Know feels a bit plain for my liking, especially on this mini-album. I wish there were more to I Know’s melodies to help it stand out more.(8/10)
5. Going Up – Going Up has similar deep funky vibes in its instrumental, but KEY’s vocals are so sensually alluring in this song. The bass is so powerful in this song that my surroundings feel like they are vibrating along when I play it. The synth-pop accents in the instrumental are also so beautiful. The way the ‘Up’ in the lyrics soars upwards briefly, relatively to the rest of the song, is also very unique. (10/10)
6. Novacaine – What gets me about Novacaine is the smooth vocals that KEY delivers. This, over the drum and bass instrumental, just clicks and works perfectly with one another to create such a pleasant closer to the mini-album. (10/10)
Returning at the start of this week was KEY with his 3rd studio album and lead single, both titled HUNTER. It is his first solo release in almost a year, with the last being his 3rd mini-album Pleasure Shop (album review coming soon) and single of the same name.
HUNTER sees KEY make another return with the electropop genre. And like his other endeavours with this style, he simply does not miss. HUNTER immediately grabs my attention from the first second with its groovy synth bass. As the song progresses, cooler synth choices come into play to make HUNTER even more impactful. I really enjoyed how the chorus concentrates the bass, synth, and energy, developing into a very grungy and bolstered number that has me coming back for more. The chorus also has a super catchy melody that helps greatly in that department, as well. KEY himself commands your attention with his powerful vocals and whispery raps in the HUNTER. He definitely gave the song extra impact and oomph, which matches the intensity of the synths in the background and those grungy vibes I mentioned earlier. My only major criticism is simply that HUNTER felt too short. It is a fast-paced dance track, so being just over 3 minutes doesn’t seem enough. And if that is the only thing HUNTER missed, then HUNTER definitely left an impression on me.
The music video might not be suitable for everyone. There is some violence throughout the video that might not be your cup of tea, so proceed with caution. I will admit that I find HUNTER’s music video to have quite a striking concept. The lyrics speak of a toxic relationship where the pair struggle between being in love or obsessed with one another. However, in the music video, the toxicity is depicted with two versions of KEY (one with red hair, another with black hair). One is being hunted, while the other is the hunter – we just never know which version of KEY is which, since both are involved in hunting the other, depicting the toxicity the lyrics touch on. In the choreography scenes at the end of the video, it is confirmed we are seeing two sides of one person with the two hair colours appearing at once.
KEY delivers a bold performance for HUNTER. I really enjoyed the MJ Thriller-esque inspiration and vibe that is going on, and I liked how the sharpness matches up with the fast-paced and dynamic nature of HUNTER. KEY definitely shone on stage and pulled off a live performance quite impressively.
Song – 9/10 Music Video – 10/10 Performance – 10/10 Overall Rating – 9.5/10
The other comeback at the start of the week was KEY’s solo comeback with Pleasure Shop, the title of both his latest lead single and mini-album. This is his first solo Korean release since Good & Great released a year ago.
Pleasure Shop starts off with atmospheric synths before it developing into a smooth and groovy house track. I quite enjoyed how seamless this transition sounded. The contrast between atmopsheric and house stands out and has some impact. From there, I really liked the glide the instrumental had. This is particularly emphasised during the choruses, where the melodies and smoothness of the instrumental complement each other nicely. On the topic of the choruses, the most memorable element of the Pleasure Shop‘s centrepiece were the opening line (i.e., the “It’s a, it’s the Pleasure Shop“). I wished the rest of the choruses followed through with a more memorable refrain throughout it. This could have taken Pleasure Shop to a new level, especially since the song retains the smooth and groovy house backing for a large part of the song which raises a potential issue of consistency. What we do get presently is fine, but just not there. Moving on from the choruses, I liked how everything felt a tad heavier in terms of instrumental and KEY’s faster delivery. It doesn’t change up Pleasure Shop a whole lot, but it makes the second verse punchier and cuts through the consistency of the song (resolving that concern mentioned earlier). It also gives KEY some oomph, which pays off. Overall, Pleasure Shop is a good solo track for KEY – it just needed a bit a more to the chorus.
I am not exactly sure is going on in this video. After doing some digging, I found this thread on Reddit, which has this comment (screenshot of the comment below – props to kreasburger!) that explains the video much better than I ever would. Aside from the messaging of the video, I liked the visual effects and post-production of the music video. KEY’s range of outfits is also quite a memorable element in the video. All of these other elements definitely makes for a cool video to watch, even if the story isn’t as intuitive as other videos out there.
As for the performance aspect of the comeback, I really like it. It looks fun and uncomplicated. The moves themselves feel very stylish, which matches the song quite well. The entire second verse portion of the choreography was definitely the highlight. That part definitely goes in hard, on par with how ‘heavy’ that sequence got in Pleasure Shop.
Song – 8/10 Music Video – 8/10 Performance – 9/10 Overall Rating – 8.2/10
KEY from SHINee made his comeback in September 2023 with his 2nd mini-album, Good & Great, another album title that shares its name with the title track from the mini-album. In total, 6 songs featured on this mini-album – all of which have now been reviewed in this album review post. Check them out below! Good & Great follows on from KEY’s promotions for Killer that occurred earlier in the year and SHINee’s 15th year anniversary comeback with HARD.
2. Can’t Say Goodbye – KEY goes down the funky and groovy direction with Can’t Say Goodbye. Retro synths were used to lead us down this path. And in combination with KEY’s vocals, which were really clear in Can’t Say Goodbye, you have a very nostalgic and enjoyable track. The instrumental break was really great, conforming with the retro groove and funk direction quite easily but also breaking up the song to not sound overly consistent. The deep percussion that leads into the final chorus was also pretty good at this, as well. (9/10)
3. Intoxicating – Continuing on that groovy direction is Intoxicating. It really embraces the grooviness, and does so with a more mature vibe, which I am totally digging. KEY nails the vocal component of Intoxicating, helping to bringing that mature vibe to life. I really liked how he soars in the chorus and his ad-libs in the final moments, which instantly takes the track to a whole new level. My biggest gripe about the song is that it felt a little too consistent throughout. I just wished there was something in Intoxicating to offset that. (8.5/10)
4. Live Without You – That deep vibrating sound in the back serves up an intriguing start to Live Without You. And if you know me, that attracts my attention. The verses add in a consistent percussive beat, but also a decelerating pre-chorus. Interesting indeed. Come to the chorus, we get some light guitar riffs and bubbly synths to the mix. And as a recurring theme, KEY showcases his vocal abilities once again, especially in the chorus. I also like how KEY opts for a lower register for the bridge. All of this makes Live Without You a moodier (relative to the other songs on this mini-album) and almost angsty track. (9/10)
5. CoolAs – CoolAs is a total vibe. I LOVE the delivery of CoolAs, with KEY casual vocals and the more spoken delivery of the chorus. It is bold without being bold. The instrumentation opts back to the groovy motif that we heard earlier on this mini-album, but it feels a lot more subtle but also concentrated. I can totally imagine a really sassy dance routine where KEY and the dancers have a straight face on, but their movements and body totally is taken over by the energy that comes from CoolAs. And it is done in a way that is not comedic or taken lightly. (10/10)
6. Mirror, Mirror – The final track on this mini-album is titled Mirror, Mirror. It is a track that KEY penned himself, and you can feel that with how raw his vocals get in this track. The instrumental takes on an R&B profile, and I enjoyed how peaceful this track feels following on the more energy filled tracks that we had before this one. I like how the melodies elicit that swaying effect here, as well, without trying too hard. (8/10)
Making his comeback yesterday with his second mini-album and title track (both of which share the same name), Good & Great, is KEY from SHINee. This makes KEY’s second release of the year following his February comeback with Killer. KEY also participated in SHINee’s May comeback, HARD.
While Good & Great is a good song, it isn’t a great song. Out of all the title tracks that KEY has released as part of his solo career, Good & Great is probably his dullest number to date. I was waiting for the song to really pick up and exude some energy, but that never really occurred. Instead, it just kept to a plateau and never deviated from what had already preceded it. Good & Great does have charm and it does fits KEY’s profile super well. But it just doesn’t go anywhere. I must admit I had high hopes, when the song first began. The start and first verse of Good & Great laid out the path for a groovy tone and some awesome bass, both of which definitely continued throughout the song. KEY’s delivery of the first verse make its super engaging. Even throughout the first half of the chorus, I was on board. But where I had expected Good & Great to pick up (i.e., in the second half of the central piece), we never really get there. Instead, the song opts for a very subdued and melodic repeat of the song’s title. It sounded nice and adds to the smoothness of the song, but it just dulls the song and it doesn’t take Good & Great to the next level. Similarly, the bridge suffered the same problem and just didn’t come off a memorable moment when it should have been. Aside from the groovy instrumentation, the rapping in the second verse was definitely a highlight and adds an extra something to the otherwise melodic and smooth track. But overall, my opening statement to this section of the review stands quite firmly.
KEY speaks a message of self-praise in every day life to help get oneself through another day. In the video, he is depicted of a hard working office worker, who lives a very dull life of just continuous grind – sometimes working through the night to appease the higher ups. But just like everyone else in the world, he still desires for a break and to do something different, and his different is to find the furry creature (which I find totally cute). And taking that break is absolutely okay. There is a sense of wackiness to the video, which makes it an interesting watch. This helps liven up the video so that it doesn’t seem as dull as it sounds. And I super appreciate that.
The choreography goes for a more simplistic approach, but I quite like the looks of it. There is still sharp execution and a very KEY feel that does add some complexity to the routine. There is also a fun vibe in the verses from the parts that I could see, which complements the messaging of the song/music video.
Song – 7/10 Music Video – 8/10 Performance – 8/10 Overall Rating – 7.5/10
Following on from the release and promotion of KEY’s second studio album GASOLINE in August 2022, KEY made his solo comeback earlier in February 2023 with the repackaged album of the second studio album, retitled as KILLER. The repackaged album features all the songs from the GASOLINE studio album (including the original title track of the same name) and three new singles, one of which serves as the title track and is also titled KILLER. Today’s review obviously focuses on the new additions to KEY’s second studio album. However, if you want to view the original album review for KEY’s second studio album (there are a few amazing nuggets on there), do check it out via the links above.
The new singles featured on KILLER are consistently great, each earning the same rating based on my scales. But each single just does not feel right with a perfect rating, hence the consistent ratings of and average of 9/10 for the new songs. When considering the entirety of the GASOLINE and KILLER era, the consistent 9/10 ratings for the new songs actually help bring the overall album rating (of 14 songs) to 8.7/10, which is still ‘great’ territory.
2. Heartless – Heartless incorporates a serious bout of rock into the album, but does so in a playful manner that feels nostalgic. I do like how the song goes between seriousness and fun, creating a unique range that we don’t see that much in the confines of a particular song. The seriousness comes through most intensely during the moments when KEY is rapping, while the playful comes through the most during the song’s most melodic sections like the pre-choruses and choruses. In terms of execution, Heartless is a successful song and a highlight of the repackaged album. (9/10)
6. Easy – The third and final new song on the repackaged album is Easy. This track is a lot moodier, compared to the previous song. The track is a mid-tempo pop song a consistent atmospheric instrumentation, accented by dramatic thumping beats. Both these combined to create an alluring piece. KEY’s vocals complement this instrumental piece quite well, creating a captivating listen. I also really liked how his vocals soars in the song. (9/10)
Overall Album Rating (including the songs from the GASOLINE album) – 8.7/10
Casting out minds back to the end of August of last year, KEY returned as a solo artist with GASOLINE and his second studio album of the same name. Just over five months later (i.e. today), KEY returns with the repackaged version of GASOLINE, retitled as Killer. KEY’s latest title track also shares the same name.
I am super pumped to review this track. Without holding any of it back, Killer emerges with and consistently delivers an instrumental made of retro 80s synths (which reminds me of The Weeknd’s hit Blinding Lights). In fact, it features an unapologetic amount of 80s synth that just makes me so excited and feels like it could have been an amazing follow up to KEY’s Bad Love from 2021. Killer is also very up-tempo and upbeat, with the beat falling into the foot tapping category at the very minimum, but more so a track to get up and dance about to. I really enjoyed the intensity that comes with the choruses, which makes Killer feel explosive and powerful. To compliment, KEY projects one of his best and most impressive display of vocals ever, particular in the choruses, which ultimately helps fuel the intensity and power of the chorus. He also provides some falsetto, upping the ante to the song further. There are moments of reprieve, but they are very brief. Just enough to give you an opportunity to breathe for a second, before jumping right back to the energy that is Killer. I do think an intense rap segment, either from KEY or a featuring artist, would have been the icing on the cake and intensify the song even further. But what we got is absolutely fine and forms part of a super strong comeback.
I would have liked a stronger and more fleshed out story to the music video. It starts off with a flipped burning car and KEY zipping away on his motorcycle. Later we see KEY walk away from the wreckage with a flame thrower (or another type of flame gun). Based on the lyrics, KEY likens the pain memories cause following the breakdown of a relationship, where he likens the pain to killing his partner. The fiery crash most likely depicted his partner/past relationship, while his action of causing the fire signifies the end of the relationship with his partner. However, I do like details and would have liked to know the leadup to the the burning car. Apart from that, the music features a fair amount of passion and emotions, ranging from sadness to anger. All of which KEY nailed amazingly in this video.
From what I can see, the performance features equally passionate and intense moves that compliment the energy that comes off Killer. The entire chorus routine looks super cool based on what I could see via the snippets we got in the choreography. I also excited to hear KEY nail this song via a live performance, especially if he is dancing to the same calibre as in the music video.
Song – 9/10 Music Video – 8.5/10 Performance – 9/10 Overall Rating – 8.9/10
Apologies for the lack of album reviews (and reviews in general) over the weekend. I opted to not post anything during the festivities of the Lunar New Year, instead focusing on family (although through video calls and group chats this year) per tradition. I will reserve my wishes to you all that celebrate Lunar New Year in the Weekly KPOP Charts post that will go up tomorrow. For now, I leave you with the album review I had originally intended to post on Saturday – KEY’s 2nd studio album, GASOLINE. The studio album was released at the end of August 2022 and features the title track of the same name (and 10 other side tracks). GASOLINE follows KEY’s first mini-album, BAD LOVE from 2021, which many people can agree on it being a very successful solo album. While I don’t think GASOLINE reaches the heights of BAD LOVE, it definitely continues to show KEY’s individuality and potential as an artist (not that he really needs to prove that – BAD LOVE for sure cemented that confidence into anyone who had doubts about KEY).
2. Bound– Following the title track is Bound, a dark and sexy pop track that I personally feel is fitting for KEY’s style, brand and personality. The pairing of deep vocals that KEY brings to Bound via the verses and the higher pitched he gives us in the choruses shows off KEY’s vocal capabilities, but also creates a captivating atmosphere. The sassy attitude vibe that the instrumental is so unapologetic dark and alluring, with the instrumental breaks we get being so charismatic. (9/10)
3. Villain (ft. Jeno of NCT) – Villain joins the forces of both KEY (as this is his album) and JENO (from NCT) in a really cool and funky sounding track. There is also a dark vibe to the track, but not as much as the previous track, which allows it to both follow on and ease us away from the first two tracks of the album. I liked the back and forth between both KEY and Jeno, and the differences between the two idols musically and with the lyrics (which were about a villain wanting to be a main character). KEY’s vocals bringing smoothness whilst Jeno’s vocals/raps were rough and raspy. Together, they melded with one another to create a nice ‘icing on the cake’ scenario for the song. (9/10)
4. Burn – Burn begins as an emotional break up song, with KEY’s passionate and soaring vocals delivering the start of the song. But as the song progresses, Burn ends up falling into the funky and groovy territory of pop music, which was a pleasant surprise in terms of trajectory for the song. This gave the song character and a uniqueness to that I personally enjoyed. However, to keep the Burn interesting, I wished the second verse was a bit more creative and not necessarily a repeat of the first verse. I appreciate that it snaps back to the roots of the song (i.e., the emotional feeling from the first verse), but the second verse just didn’t feel as interesting as it could have been. (8/10)
5. Guilty Pleasure – You could expect Guilty Pleasure in the clubs! I really enjoyed the consistent drive of the retro house synths, which just makes it idea for that club environment. I do feel that KEY’s vocals and Guilty Pleasure’s melodies could have been a bit more captivating and interesting. But it is a solid track, nonetheless. (7.5/10)
6. G.O.A.T (Greatest Of All Time) – G.O.A.T stands out with its atmospheric and bubbly synths that make up the song’s instrumentation. KEY sounds really pleasant throughout G.O.A.T, with the melodies having a swaying effect, similar to the ones I tend to mention when I talk about ballads. At the bridge of the song, the producers insert an orchestral touch to heighten the peak of G.O.A.T, which I personally thought was a cool and unique twist to a synth-filled track. While I do think it was successful, the final chorus should have followed through with a better drop, just to carry on that momentum more naturally. (9/10)
7. I Can’t Sleep – I Can’t Sleep is one of my favourite side tracks on the album. I just feel like it is the most straightforward and simple song on the album that also manages to speak volume. There is also a fun and vibrant tone to it. Another reason to why I picked it as one of my favourite because it also feels nostalgic to me, thanks to the song’s pop instrumentation. (9/10)
8. Ain’t Gonna Dance – Ain’t Gonna Dance is a lot more complicated, but still sits in the pop realm. It starts off atmospheric with balanced and measured vocals from KEY. But this is short-lived, as the percussion comes in boldly, making a statement to what is come with the rest of the song – textured trap beats and funky undertones, all of which feels miles away from the start of Ain’t Gonna Dance. KEY sounds amazing in this track, showing off falsettos in the chorus that allows the textures from the spacious instrumentation to do some of the speaking alongside his vocals. Altogether, it creates an interesting energy that I would gladly replay over and over again. (10/10)
9. Another Life – Based on my understanding, Another Life was previously performed as part of KEY’s first solo online concert from 2021 – Beyond LIVE – Key: Groks in the Keyland. It is also an all-English track. Another Life kicks things off with a synthwave instrumental that gets more intense and bolder during the chorus. It is quite a strong instrumentation, and so I am quite impressed with how powerful KEY’s vocals come off as. There was also some good hooks and moments that bumps up Another Life in my books. The choreography for Another Life is also remarkable and showcases KEY’s performance skills very well. (9/10)
10. Delight – The piano at the start was misleading, suggesting for a second that Delight was going into ballad territory. But in a matter of seconds, the track picks up with very bright/vivid vocals and ultimately progresses towards disco-pop territory. I love how breezy KEY’s vocals sound in the track, especially during the falsettos he delivers in the chorus. Altogether, Delight is a purely fun and playful track that I have definitely been replaying since the album’s release. Aside from the first few seconds, Delight can also be described as straightforward and simple. (10/10)
11. Proud – Ending the album is a track that delves into a genre that hasn’t been heard elsewhere on the album just yet. Proud kicks things off with a prominent hip-hop beat and reflects on his career so far. I do like the tone and energy that KEY puts into the song, but I felt the melodies were a little dull for my liking. But still a neat ender to the album which quality is consistent with the rest of the album. (7/10)
We are still a couple of months out from a year since KEY impressed with his solo comeback. BAD LOVE (title of both the title track and first mini album). But that hasn’t stopped KEY from returning with a new music. More specifically, a new single and his second studio length album, both of which have been titled Gasoline. The new material dropped officially today, even though he did informally pre-release the sides tracks Another Life and Proud and performed Gasoline at the recent SM Town concerts.
But the focus of this review is purely on Gasoline, the title track. The biggest question that I have for myself heading into this comeback was whether Gasoline tops the likes of BAD LOVE (which knocked my socks off last year). Unfortunately, I can confirm that the new release does not exceed the standard that was set by last year’s release. I will explain why in a bit. Gasoline is a hip-hop dance track that really grabs our attention from the get-go with its bold and fanfare instrumentation at the start and during the choruses. Heavy thumping takes over the in verses and the brass elements that contribute to the fanfare influence in the chorus is taken down a few notches. All of this was very good and definitely is very memorable. I quite liked the decision to skip the chorus following the second verse, going straight into the bridge. It was an interesting change of momentum and the thumping beat was quite exciting and thrilling. It definitely got the adrenaline running through my body. My issue with Gasoline was the lack of melody. There was some, but none of it was rewarding or fulfilling like in his previous comeback. Also, the boastful and confident main hook of the song (i.e. the ‘A-List, The Latest, Made It, I’m Ready, Big Rings, Your Scream‘) felt so cringy and was very questionable to me. I see how the first four compliments the idea of being confident and ambitious, but the latter two that I quoted makes no sense. The start-stop manner it was delivered in was also a bit plain and wearisome, and I wished the hook was more gratifying to listen to. KEY’s rapping throughout the track was good, but it is the way Gasoline‘s centric moments were delivered that I find to be a letdown.
The music video makes up for the Gasoline‘s lacking aspects. I am blown away by the quality and jaw-dropping visuals that KEY delivers in this comeback. My guess is that KEY is like a god in this video, with the dancers worshipping him. This would work well with the confidence and ambition that KEY expresses in the lyrics of the song. The golden colour that appears throughout the video (and subsequently becomes a memorable aspect of the video) also helps out with this. Another thing I quite liked about the video is that KEY isn’t scared to show off a completely different style to other idols and isn’t shy of trying unique outfits. It left such a strong impression on me, as a viewer, which works hand-in-hand with the message he is trying to get across. The sets were also grand and imposing, helping to make KEY stand out.
I quite liked the powerful aspect of the choreography, which felt fitting to the way he delivered the track. The routine was definitely quite busy, as well, thanks to the number of dancers featured in this comeback. But I think this helps give the choreography a boastful image as well, which works well with the message the song gives out.
Song – 7.5/10 Music Video – 10/10 Performance – 8.5/10 Overall Rating – 8.5/10
Key is nominated for Best Male Choreography (Solo), while BAD LOVE is nominated for Best Electronic Song and Best Album in the 2021 KPOPREVIEWED Awards. SHINee and fellow member Taemin are also nominated for other categories, as well. Support Key, Taemin and SHINee in their respective categories by clicking here and voting for your favourite acts of this year.
On September 27 of this year, Key made his solo comeback with the amazing BAD LOVE. On the same day, he also dropped his first mini-album of the same name. BAD LOVE not only features the title track BAD LOVE, but also the pre-release single titled Hate That which also featured Taeyeon from SNSD. Originally, I had planned to review the pre-release single separately before the album review. But after putting it off for so many weeks, I have decided to just push forward with the album review without the separate review for Hate That. Otherwise, this album review will not see the light of day. Regarding the album (spoiler alert), I highly recommend to anyone who just want to discover something new. It is so good that BAD LOVE has managed to score a Best Album nomination in the 2021 KPOPREVIEWED Awards and is also my pick for Best Album of the year! Though not all songs scored a 10/10, there is not a bad song on this album whatsoever, so I am sure you will find something that you like. But that’s the whole overview of the album, let’s dive into each of the songs.
2. Yellow Tape – Continuing on from BAD LOVE with the electronic instrumentation is Yellow Tape. I really like how hard-hitting Yellow Tape was from start to end. It is the type of consistency that I quite like, with a refreshing tone also coming through at the same time. The bolstered beat and electronic textures in Yellow Tape makes this a knockout song. I also enjoyed the hype and satisfying energy that Key himself brings through his vocals. They were powerful and well-defined over the instrumentation. The breathy ‘breathe in, breathe out’ whispers were catchy and iconic, increasing the memorability of the song. A solid follow-up track to BAD LOVE. (9/10)
3. Hate That… (ft. Taeyeon (SNSD)) – As mentioned previously, Hate That… is the pre-release single of the album, and was released a month in advanced to the rest of BAD LOVE. It is a R&B track that brings out the best of both Key and Taeyeon. It is pretty much an outlier in the album, but it also gives us a bit of reprieve from all of the electronic influences. The pair really dug deep for this song, with each of them bringing a lot of emotion. To me, I find the instrumentation to be quite stilling for the most part, aside from the somewhat pulsing beat that adds depth to the song. This really compliments the emotional and R&B roots of the song. Their harmonies took the song to a new level, while the melodies for the main hook in the choruses were definitely memorable ring to it that just stayed in my head even after the song had wrapped up. Apologies for not reviewing this song earlier. (9/10)
4. Helium (헬륨) – Helium brings funky vibes to the album and also uses this opportunity to incorporate an all-English track. While the funky instrumentation was great, I wished it was bolder and had more gratifying bass, all of which would have taken the song to the next level. But that being said, my suggestions don’t mean that Helium is a bad song. I really enjoyed Key’s falsetto vocals and his rap-speak delivery during some parts of the song really helped make this one a memorable track. Not exactly my favourite off the album, but definitely still ana amazing track. (8.5/10)
5. Saturday Night – Saturday Night is blissful and atmospheric during the verses, before ultimately unveiling its true nature as another funky and groovy track when it came to the chorus. This one is a laid back and chill in terms of its energy, but effective and impactful at the same time. Key’s falsetto vocals return in this song to compliment the funky notes of the instrumentation. I really enjoyed this song and was definitely grooving along to it when I heard it the first time. (10/10)
6. Eighteen (End of My World) – The final song on the mini-album is Eighteen and is a nice ribbon to tie the entire album together, in my opinion. To me, Eighteen felt like a concentration of everything that came before it and definitely showcases Key’s abilities. It started off as an emotional sounding track, similar to a ballad. The twist here would be the instrumentation, as it still emerges with that electronic influence that is throughout most of the album. When the chorus kicks in, the song brings forth a slow rock vibe, which in conjunction with the electronic created a very impactful and powerful instrumental. Key’s vocals were consistently powerful during the entirety of the song, emotionally charged and wholesome all at the same time. (10/10)
Also making his comeback yesterday was Key (from SHINee), who returns with his first comeback as a solo artist. In 2018, Key made his solo debut with One of Those Nights (ft. Crush) and the studio length album, Face. In 2019, Key did make a comeback, but it was marketed as his first repackaged album, which was retitled I Wanna Be and featured the title track of the same name (ft. Kim Soyeon from (G)I-DLE). Yesterday, Key returned with his first mini-album, BAD LOVE, which is lead by the title track of the same name and the pre-release single Hate That (ft. Taeyeon from SNSD – which I haven’t reviewed yet).
I may have already teased my thoughts on BAD LOVE yesterday with a subtle reference to Key’s new song in AB6IX’s CHERRY review. I mentioned that I was glad that there wasn’t two overwhelming songs yesterday, which means I was hinting towards BAD LOVE being the other overwhelming song. I am kind of glad I did give myself an extra day to recalibrate my senses, as I don’t find BAD LOVE as overwhelming anymore. Multiple listens has really warmed me up to this song. But is the chorus still a bit too thick for my liking? Yes, I felt there was a lot going on and to digest as the song’s synths really ramps up in the chorus and you can tell that Key was really pushing his vocals to be in the forefront of all the synths. But, I do see how memorable the chorus is, how Key really shows and impresses with his vocal chops when his vocals soar in the song and the constant delivery of those high notes, and why some people might consider it a ‘out of the park’ song. Unfortunately, those initial thoughts still seem to float around in my head when I listen to BAD LOVE, so I can’t really share the exact same perception. Elsewhere in the song, BAD LOVE really flourishes with its retro and electronic mix. While this sound isn’t original, I feel that BAD LOVE really (and literally) takes the sound profile to the next level. I am not keen with the synths at the very start of the song, but everything else in BAD LOVE was definitely rocking and shows the creativeness of the producer. The bridge was very interesting with the really deep and raspy ‘I’m not thinking of you‘. That was wow moment for me that stood out for me initially.
The only thing I am a bit wary of in this music video is that red outfit in the choreography scenes. I think that was the only negative aspect of the music video. Aside from that, the music video was equally as aggressive as the song (but obviously in a visual sense). From what I can tell, Key seems to be portraying a celebrity who is starring in his own BAD LOVE sci-fi story (that ultimately ends with his demise). It drives Key insane and he wants out of the story, as he doesn’t want to relive the events that he himself had already gone through. I really enjoyed his acting and Key definitely makes the video a worthwhile watch. While a lot of the sets seemed to bring forth that modernish vibe, I feel the stage platform with the disco balls above it was a nice tie in of the retro influences to the video.
Also like the song and music video, the choreography for this comeback also took an aggressive approach that felt very fitting for the song. From the scenes in the music video, you can feel a lot of artistic flair within the choreography. I would also like to see Key replicate that ending (with the dancers lying down on stage) on stage, as that was a very memorable image to finish on.
Song – 9.5/10 Music Video – 9/10 Performance –10/10 Overall Rating – 9.5/10
As of yesterday, Key (from SHINee) enlisted into the military to begin his mandatory enlistment. But he didn’t part without releasing some new music. I Wanna Be, which features Kim Soyeon from the girl group (G)I-DLE, is Key’s newest release and serves as a parting present for fans. It is one of the three new songs on the repackaged album which shares the same name as the lead title track. The album was formerly known as Face and it featured One of These Nights (ft. Crush) and Forever Yours (ft. Soyou).
I Wanna Be is a very refreshing pop dance track. I say refreshing as I haven’t heard anything like this before. The instrumental carries some familiar EDM influences but together it sounds like something quite new. There is this slight vibrating synth that I find extremely appealing. I also enjoyed the pulsing beating during the verses, which later became more frequent and bolder during the chorus. Talking about the chorus, I wasn’t sure exactly when it begins. I assume it was when the song became upbeat but the preceding section felt like the start due to the vocals/lyrics. So I am going to label the preceding part as the pre-chorus. I found the pre-chorus interesting as it seemed to feature a female voice behind Key’s. Not exactly sure if it Kim Soyeon’s but I thought the harmonies were really nice. Key’s voice is amazing in this track. I think we can all agree that he has vastly improved since his earlier days. Kim Soyeon’s part was very flowy and I like that a lot. Usually, we see her with intensity, and while I do prefer that, it is nice to see her handle something more delicate.
I really like colour, so I enjoy seeing used in a way that is stylish and sleek. So I appreciate a very vibrant looking video. I Wanna Be‘s music video is essentially that. The use of red and green in their respective sets look amazing and gives off a bold impression. This causes both Key and Kim Soyeon to stand out through the video, which I thought was a great way to really allow them to pop and not become part of the sets. Other than that, I am keen to learn more about the content of the video. He holds the globe in his hands and there were a series of numbers that flash over the TV screen in the video. I don’t know what this all means but it left me intrigued.
The dancing in this video is pretty amazing. Particularly the dance break that follows the choruses. His footwork (or rather knees) look very cool. It is a little disappointing that we won’t see an actual live performance (or dance version) of this track any time soon.
Song – 8.5/10 Music Video – 7.5/10 Performance – 9/10 Overall Rating – 8.3/10
It has been a while since I have reviewed an SM Station track, so it is time to get back to those very special singles and collaborations. This week, we have Key (from SHINee) gracing our screens and music apps with Cold. The song features Hanhae, a well-known South Korean rapper who actually enlisted into the military in the past week. Key previously made his solo debut at the end of last year with One Of Those Nights and you can read my review for his solo debut by clicking the link. But let’s continue on with the review for Cold.
Cold is an R&B track that feels reminiscent of the R&B sound that artists like Crush and Heize have released previously. The song doesn’t seem to be that memorable in my books. There are a number of reasons why I think that. Key presents us with a nice voice in the song but it isn’t as capturing as Heize or Crush’s husky or raspy tone when it comes to their own solo work. The instrumental feels very standard and doesn’t offer anything interesting. There is some soft electronic piano featured throughout the song which did make the song slightly appealing. But that wasn’t enough to really consolidate its overall appeal. It isn’t all bad news though as the song is still pleasantly sound and Hanhae’s rapping did attract some more attention towards the song. I wouldn’t mind listening to it every now and then. Just constant replaying will bore me out of it even more and I wouldn’t personally go out of my way to find the song.
The music video revolves around Key as an artist and that he has fallen in love with a certain camerawoman or director of the music video that he is shooting within the music video. I guess he becomes so invested in his interest that he forgets what is there for and continues to have the video filmed despite all the staff members cleaning up behind him. I thought that was an interesting way to show that his crush wasn’t interested. I liked how they shot everything used vintage cameras and the vintage filter that was applied to the scenes. I found that the music video was suitable for the song, overall but equally as dry as the song.
Song – 6/10 Music Video – 7/10 Overall Rating – 6.4/10
Key makes his official solo debut with One Of Those Nights, which features successful R&B artist, Crush. His title track is featured on the album titled as FACE and it also features the pre-release single, Forever Yours (featuring Soyou) which was released a few weeks back. Key is the third member of SHINee to make his solo debut, after Jonghyun (RIP) and Taemin. Onew has been confirmed to make his solo debut with an album next month before his military enlistment, leaving Minho as the only member to not branch out in a solo music career yet.
But today’s focus is on Key’s solo release, which I quite like. The instrumentation combines guitar and house beats, which is now a classic combination. And it makes the track quite addictive despite it not offering anything that we can consider new. I think the stand out element of the song has to be the vocals. Both Key and Crush’s vocals actually sound quite alike and both suit this style of music very well. If I wasn’t watching the music video, I wouldn’t be able to tell who is singing, which I think is a smart idea for when Key has to perform the song alone. That being said, Crush’s featuring in the chorus allows for Key to dance during the chorus and I too like that idea very much. Overall, I thought the song was quite clean cut and easy to listen to/get into.
The lyrics of the song talks about having ‘One of Those Nights’ where you cannot forget about your ex. And I thought the music video did a good job at portraying that. Key’s acting was really good, showing off facial expressions that make him look lost or just completely zone out due to these memories. I liked how Crush featured in the music video. But he was tucked into the scenes, such as Key dancing on the train carriage and Crush singing in the background. I thought that was really cool. I also thought the sets were very nice in the video.
This seems to be an artistic performance. While we cannot see much in the music video, the verses do show some graceful moves to fit the tempo and tone of the verses. When the chorus kicks in, everything becomes more energetic and upbeat. The bridge and final chorus look like it is going to be very powerful highlights in the performance, so I am looking forward to that.
Song – 8/10 Music Video – 8/10 Performance – 8/10 Overall Rating – 8/10
With schedules for group comebacks becoming more spaced out for many established groups (particularly for male groups due to mandatory enlistment), many members have turned to solo careers. SHINee happens to be one of these groups. Dramas and solo music careers can be placed under the names of the other members but Key has only dabbled in variety shows. Now, he is officially making his solo debut this month and as a special pre-release, Key has released a collaboration with his good friend Soyou titled as Forever Yours.
Following their group promotions with three title tracks and one special repackaged release single, Key’s pre-release is a tropical house EDM styled song. And given the current competition, his song fails to really break any boundaries and stand out. The instrumental is nice but it doesn’t offer anything new to really be amazed at. What does keep this song quite fresh, however, are the vocals of both Key and Soyou. I have to admit that his voice feels very plain in this song. However, with Soyou’s husky vocals and the parts where both of them sing together, their voices brings a nice dynamic to the picture. I liked how Key’s voice was at the forefront of their duet moments, while Souyou’s husky voice stands out from the back. Other than that, I don’t have much else to say about the song.
And like SHINee’s music video, Key takes a fast-paced ride into space in his car. It felt the same producer or director played a part in this video. I really liked the retro feel in this video. The fonts and styles choices of the words that you see in the video remind me of various movie posters and really cringy fonts back in the day. The visuals are quite abstract and I have no clue on how to interpret this odd concoction of visuals. I am a little disappointed that Soyou didn’t appear in the video, which would have been nice if she did.
Song – 6/10 Music Video – 8/10 Overall Rating – 6.8/10
I want to delve back into JPOP releases and hopefully extend my review base to artists who are not KPOP originated groups. It’s a promise that I have been making each year. While I don’t really see myself keeping that promise due to my commitments, I do want to keep doing a few JPOP reviews each year. And since SHINee just made their Japan comeback two weeks ago, why not? This is their 5th full album, titled as 5. SHINee has also released songs in 2016 that form part of the album.
Get The Treasure is something you expected from SHINee. Their Korean tracks have been more experimental in the last few years and the few Japanese tracks I have heard seemed to more consistent, with Get The Treasure fitting SHINee’s portfolio quite nicely. The song starts off abruptly. Not a big fan of that. It just felt too sudden and odd, compared to the rest of the song. Another part that I am shaking my head to (as in saying ‘no’) is the rapping sequence for the bridge. It felt disconnected and doesn’t flow well with the rest of the song. But everything else is pretty good. I love the grand and classy feel that the song has going on. It suits the casino concept that the video featured. The instrumental was spectacular. When they launch you into the chorus, they do not hold back with anything. Horns blaring and their vocals, being the forefront, was particularly strong and powerful. The instrumental here gave it a really nice funky and almost jazz-like flare. The verses did feel a little underwhelming, but it didn’t affect the overall listening experience. The chorus was the main show and they did manage to wow me during the main show.
One thing did jump out at me when watching the video. Their lip-syncing sucks. Not exactly sure if it is the language, but some of them barely moved their lips. But besides that standout issue, everything else in the video was really cool. First of all, the guys look really cool in their suits and black outfits. The mannequin challenge or the ‘pausing of everyone else’ while SHINee roamed around looked amazing. The editing done here has to be one of the most complicated processes ever. And also one of the best. I really enjoyed the choreography scenes. The chandelier dropping and then pausing midway just so the guys could dance with the glass pieces flying about really looked cool. Obviously, they did hold back in the video making process as well. Not even shooting guns could stop these guys!
The dance looked cool and fitting for the song. But it wasn’t as memorable as any of their past dances.
Song – 7.5/10 Music Video – 9/10 Performance – 6/10 Overall Rating – 7.5/10
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