HYBE Corporation continues to grow with the addition of the girl group TUIDE, managed by its subsidiary ABD (A Bold Dream). They are a seven-member group consisting of Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani, who debuted in August this year with the single SUN KISS and their first mini-album TUNE and PLAY.
TUIDE’s SUN KISS is another track that I glossed over when they debuted. And while I will admit I have been busy (in case that prevented me from engaging with SUN KISS), it is actually their debut track that fails to capture my attention. Even two months after their debut, SUN KISS is still a massive blur to me. Put simply, SUN KISS is a plain beige release, with a pleasant percussive background but very little spark or a strong hook to remember it by. Listening to the song again for this review, I can hear some good elements in SUN KISS. Vocally, they sound quite nice, but the material just isn’t there. The only part of SUN KISS that did catch my attention was the rapping in the second verse. That approach contrasted with the rest of the song, and “Like This, Like That” had a catchy appeal. But SUN KISS returns to the same plain beige soon after, and the track fails to build any momentum.
I am on the fence with the music video. I get the need to use AI and post-production to achieve stunning shots, such as the slow-motion close-ups in the music video. Those paid off. However, the choreography shots look less desirable. They looked cheap, as if those scenes were shot in front of a green screen to simulate being outside. The weird thing is that they were on location, based on our behind-the-scenes snippets at the end of the video. So why cheapen/ruin something that good?
As for the performance, I enjoyed the flowy and how the members appear to not be bound to a formation. This freeing nature works well with the song.
Song – 6/10
Music Video – 6/10
Performance – 7/10
Overall Rating – 6.2/10
