[Review] WoW! – Lovelyz

Lovelyz has finally made their comeback. After their Destiny comeback last year, the group has been absent from the spotlight. I personally liked Destiny a lot and wanted to see more from the group. They recently had their first concert. WoW! is the title track for their second album, R U Ready?.

The song is quite interesting. I listened to it for the first time (when it was released) and it felt very underwhelming. But after coming back to the track a few days later, I noticed that it had a classy vibe and mature sound to it, which reminds me of Destiny. The more you listen to it, the more you shrug your doubts away and start to realise how good the track is. That being said (I probably haven’t listened to the song enough times yet), the song did sound weak. I feel like if the track had more of a stronger (and maybe deeper sounding) foundation, the track could would have sounded a lot better (but then again, I ain’t a music expert). Their vocals weren’t really shown off in the song, which did make it disappointing because we have yet to hear a track that vocally shows them off. But within this track, there were catchy moments which I really liked, like the start. I keep on going back to the track because I mainly can’t get that start of the song out of my head. The track is probably one of the smoothest tracks that I have ever listened to in KPOP. From just listening to the song, there doesn’t seem to be much going on with it. But when you pay close attention, you can hear a lot of subtle sounds in the instrumentals. Personally, they make the song quite interesting to listen to.

The music video looks pretty cool. While I am not a major fan of their close close-ups, it does a lot of charm to the video. The paper cut-outs of the girls did add cuteness to the video, but I didn’t understand why they were needed in the video.  But the aspect that I loved even more are the scenes inside the house. It looked very cool, especially towards the end where the girls are essentially running out of frame but their paused versions remain behind. I genuinely loved all the scenes inside the house. I don’t know if it is the content or just the quality of the scenes that I am drawn to, but either way, it all looked amazing. The editing of the video has to be talked about as well. Especially during the bridge of the song (or the part where each member had a line – just before the final chorus), where they filmed each member in a circle. It looked like multiple shots were taken (as some of the members ended up freezing while still on screen), but the editing made it look as smooth (as possible), channelling the smoothness of the song.

I really liked the slow motion running that they incorporated with in their dance. It was matching to the part of the song. The rest of the dance looked alright. It isn’t as impressive as their last comeback, but the weak nature of the song (which I mentioned before) does limit their choreography to an extent.

Song – 8/10
Music Video – 8.5/10
Performance – 6/10
Overall Rating – 8/10

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