This is another review that I have been waiting to do, but lately, I have been extremely busy with my studies. In addition to that, an influx of major comebacks meant that I had to push lesser known acts to a later date. Honestly, I was supposed to write an album review today (will be published tomorrow though) but as it is 11 pm and I have yet to write anything, I thought it would be easier to just do a song review. Seven O’Clock are one the newest groups to make their debut (and I am finally writing a review after a month since their debut). Echo serves as the 6-member male group’s debut track, who are currently under Staro Entertainment.

I actually remember listening to the group for the first time when I was on the bus. The instrumental is quite unique, and it literally jumps at you to grab your attention. You have to listen to the song to understand. It becomes really addictive after a few listens. I had to replay the song a few times on the bus that day. However, the only reason why I replay the song is due to the instrumental, rather than the other important aspects of the song.  The instrumental itself delves into the House genre of music, and the chorus comes off as catching. The rest of the song felt very generic. The buildup before the choruses was quite good and the final 30 seconds was quite unexpected, but it worked wonderfully. But besides that, the verses felt very similar to other EDM based songs out there. Their vocals and raps also felt generic. The only standout moments was the instrumental during the chorus and the final 30 seconds. Currently, I am putting them on my radar, but I am not too sure if they can stay on there. Given the generic vibes, it all depends on their next release for me.

The video consists of solo shots and choreography scenes. The backgrounds give off a nice industrial and urban vibe, which does compliment the song to an extent. But besides that, there really isn’t much to talk about in the video. If I had to summarise the video, I had already done so within the first two sentences. And this is coming from a person who overwrites every single time.

Such a strong song. But an extremely lacking dance routine. It started off nicely. You could see the build up as the song went along. But that energy just disappeared, and it made the entire dance feel a little disconnected to the song. This applies to the end of the especially. It was definitely the peak of the whole song, but the choreography at that part didn’t seem to match.

Song – 6/10
Music Video – 5/10
Performance – 3/10
Overall Rating – 5/10