[Review] L.U.V – BTOB

Due to this week’s lack of releases, I have decided to take some time and focus on the Japanese releases by KPOP groups. For the next two days, I will be releasing reviews for Japanese songs released by Korean boy groups. I will find some time (most likely after my exams) to do some reviews for JPOP songs released by Korean girl groups. Today’s focus is BTOB’s L.U.V, which was released in June last year. This is BTOB’s first single to top the album charts in Japan.

Out of all the song that I have chosen to review, BTOB’s L.U.V is the only one from last year. That is becaucse in the four songs, L.U.V has been my favourite and left the biggest impression. This song alone cements their vocal capabilities and continues on from their ballad trilogy (It’s Okay, Way Back Home and Remember That). The raps in the song are equally as great. But I think the vocals still steal the show. The ad-libs, which are commonly found at the end of the song, feature after the first chorus, which makes it different. Out of all of the BTOB ballads that I have heard, I think this one showcases the most emotions in both vocals and raps. I love the layering towards the end of the song. The ballad has the traditional ballad instrumental, which isn’t anything fancy, but it accompanies the vocals and raps gave a really dramatic theme to the song. Overall, I pretty much enjoyed the song, from when it was released to even today!

Matching the emotions felt in the song, the video showcases the same emotions into a story format. The main story featured was with Hyunsik and his partner. She had already passed away and Hyunsik cannot stand being without her. So he jumps off the top of a building to his death. At the end you see him running to his girlfriend in the afterlife, which I supposed shocked her. The other members are also featured in the music video and are there for more symbolic reasons, such as Changsub with the ballons, which represents the loss of one, then two lives. The use (or lack of colour) in the video was amazing as well, showing both sides of life in a very intresting way. The member’s acting is quite superb. Overall, it is a well thought out video that accompanies the song perfectly.

Song – 9/10
Music Video – 10/10
Overall Rating – 9.5/10

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