[Review] Hello Hello – B.I.G

B.I.G has finally returned with a brand new single. The group previously returned with 1.2.3 in February with just 4 members. With the return of their fifth member, Minpyo, the group has released their 6th single, titled as Hello Hello. This isn’t their first ‘Hello’ song though, as they made their debut back in 2014 with Hello (안녕하세요).

Hello Hello is another standard a song that doesn’t really stand out from the crowd. There is nothing that memorable in the song, which is a disappointment, given how all of their recent releases have been catchy and addictive to listen to. The instrumental seems to try to differentiate itself from others with the uses of synths and its hip-hop sound. If I had to be honest, the synths added to the song made it messy and it overall made the song feel more loaded than what it had to be. The chorus provides some relief from this, which is much appreciated and sounds a lot cleaner. Sadly, as previously mentioned, there wasn’t any catchy parts or hooks. That statement is also applied to the chorus as well.  If there was one thing that I thought was pretty good, it has to be the strong yet clear vocals. The rap sequences were also quite cool, but it did feel like it lacked some energy, which can be said regarding the track overall.

The music video is simply the ‘performance version’, which makes me question whether there was meant to be another version of the video. The video is shot in a barn, which may indicate some things about their company and the band. However, they still manage to turn it into a pretty good music video with the flashing lights (even though, they did feel annoying) and the editing of the video. I don’t have much else to say about the video, though.

The choreography was okay. When I watch the performance with the song, it makes the song feel much more upbeat and  I think that lifts the song up. It wasn’t lacking compared to the rest of the comeback, but it just wasn’t memorable. Some parts looked fine, such as the chorus, but other parts felt slow paced.

Song – 5/10
Music Video – 6/10
Performance – 5/10
Overall Rating – 5.5/10

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