WJSN (Cosmic Girls) has made a surprise to the music scene, just weeks after the end of their promotions for Happy. The new single, titled as Kiss Me, continues on with their Summer sound. The music video itself is also an advertisement for Kiss Me Cosmetics.
I usually do not review songs that come under the advertisement realm. Not that I am against it, but rather I find some of the songs very cheesy. That being said, there are always exceptions and this song is obviously an exception (hence, I am writing this review). Over the entire song, there were many aspects of the song that felt very standard. Their vocals were good, but not amazing. The instrumental gave off a cute and Summery atmosphere, but it wasn’t different in any way from a standard Summer song. But it stands out for different reasons. The cute and sweet sound is a little different from their usual portfolio of songs. Kiss Me felt very warm and lively. The chorus itself felt very catchy. While it was standard in nature, it could have been easily passed as a normal track on their albums. It didn’t necessarily feel like an advertisement. The ‘Kiss Me‘ brand was used in a non-obnoxious way, which I thought was pretty nice.
Once again, there were no obnoxious product placements in the video, which is something that I thoroughly enjoyed. While the cosmetics did get a small section in the video, it felt like a small detail. Hence, I find the music video similar to the song, in a way, it could have been passed a Summer music video. And there was a plot line in the video, which made it more interesting. First of all, the guy in the water park takes notice in one of the members (don’t know the names, my apologies). The girls each take notice in the same guy, but they don’t know that until they share the pictures. Then they start to compete (my assumption) to get his attention. In the end, the guy finds the girl he was after. Okay, maybe it wasn’t an overly interesting plot-line. But when I watched it, it did not feel like a music video centred over a brand. There was some choreography to the video, but I think it would be considered a minor aspect of the video, hence it won’t get its dedicated part. But it looked very simple and feminine, which goes well with the song.
Song – 7/10
Music Video – 7/10
Overall Rating – 7/10