With the subunit just finishing up their unit promotions in Korea with Blooming Days, EXO-CBX is looking at Japan for their next hit. Horololo is the title track off their upcoming first album in Japan, which is titled Magic. This is the subunit’s first comeback in Japan since their debut with Ka-Ching!. This is also my first JPOP review in a very long time. I have allocated Saturdays in the month of May for Japanese songs sung by the Korean singers that I review often on this site.
I think the first thing that jumps out at you is the chorus. It had me a little speechless the first time I heard it and it felt a little ridiculous the many listens that followed. But hey, they made it work and now it is the one thing that I am constantly hearing my head. The vocals and raps were nice. The chorus also added some intensity and energy into the song, which made me enjoy it to an extent. However, when you take the chorus away, the song was rather plain. It was like a rollercoaster. Song started off on a low and once we reached the chorus, we were at a peak. And then this repeated once we got back to the verse.
I wasn’t exactly sure what they were trying to get through with the video. It just felt like a bunch of sets purchased randomly and the production team just went with it. One moment they are in an olden styled reporter or detective office, the next they are on the streets and then they stop at a countryside train station. The cinematography did manage to channel the energy with the camera angles, so I guess that is a plus. But it just felt like a standard music video.
The choreography was extremely well suited for the song. Especially with the hook like that in the song, it doesn’t really offer much room for creativity. It also worked well with the intensity and energetic vibes highlighted earlier in the review.
Song – 6.5/10
Music Video – 5/10
Performance – 7/10
Overall Rating – 6.2/10