Lovelyz have made their return to the stage with their first Summer digital single, Wag-Zak. They have already started promotions for the new song prior to its release on Sunday (yesterday), which doesn’t occur all that often. The girl group previously promoted That Day and wrapped their promotions about a month ago. They are, however, short one member this time around, with JIN sitting out of promotions due to health issues.
Wag-Zak fits perfectly into the growing Lovelyz song protfolio, keeping true to their cutesy and bright image that they have maintained throughout all of their songs to date. It also does its job as a ‘special Summer single’, even though the first descriptive word might be questionable. It is extremely cold where I am at the moment, so I enjoyed listening to the song throughout last week, as it does paint a nice image of blue skies and a sunny environment that feels warm. The song does feature a tropical sound, which was felt prominently throughout the post-chorus instrumental break. However as I write this, it does feel very cliche to go down that route for the Summer season, particularly after last year’s tropical-dominated releases. On top of that, I thought the song was rather lacking in terms of memorability. While the instrumental and overall vibes from the song were okay, I just didn’t find myself humming the tune or awkwardly mouthing along to the lyrics (which I do with most addictive songs). Instead, I would describe the song to be more suited for casual listening.
The music video simply shows the members having some fun at the beach (or resort). While it has definitely be done before, the combination between the beach theme and the song is pretty much the only video concept/idea that would sound plausible and make the most sense. I thought their enjoyment seemed genuine to an extent and the cutesy vibes that they had going on were nice.
The performance for this song did seem a little rushed for the stage. Though, this promotional round would only be for a week, so I don’t see the need for this to be overly perfected. But as a disclaimer, there wasn’t anything too impressive if that is what you were expecting. However, it does feel nice and fitting for the Summer vibes from the song.
Song – 7/10
Music Video – 8/10
Performance – 7/10
Overall Rating – 7.3/10
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