I am slowly catching up on a number of comebacks which I, unfortunately, missed last week due to being a little busy. I am hoping to get two reviews done tonight, so let’s get cracking! IMFACT are back with their latest single, NANANA. This is the group’s second 2018 comeback, following The Light, which was released earlier this year in April. They performed NANANA, alongside to The Light, prior to the official comeback while at KCON 2018 in LA last weekend.

NANANA is extremely laid back and doesn’t have that explicit peak that you expect to hear when it comes to other songs. There is a moment that the buildup was intense (the bridge of the song) but it soon returns to the chorus’ original instrumentation, meaning there is some consistency. And while it does sound like that would be a boring tactic, it isn’t. There is something with the recent releases as they were all captivating yet able to maintain consistency. The instrumentation was great being very dynamic yet soft all at the same time. I like how their vocals aren’t hard-hitting like other KPOP songs of the EDM genre. They go for a more subtle approach which makes the song very easy on the ears. The combination of the soft EDM instrumentation and subtle vocal work gives the song interesting texture, which makes it appealing to my ears. The rapping gave off a different texture altogether, mixing some roughness to the smooth mix. Overall, I thought NANANA was a great song.

Unfortunately, I can’t really say the same in regards to the video. There isn’t a whole heap going on throughout the video, which I think does pair well with the laidback side of the song. However, with the interesting amount of texture within the song, I felt like this could have called for some visual textures as well. We do see a bit of it through the use of colour and black and white. However, it doesn’t seem to be enough.

 I liked the smooth nature of the choreography, which pairs well with the song. I didn’t think they would go for a very complicated routine for this song but they did and it paid off. The stage looked amazing and their stage presence was exceptional. My only comment would have to be in regards to how tense they look.

Song – 8/10
Music Video – 6/10
Performance – 7/10
Overall Rating – 7.2/10


One thought on “[Review] NANANA – IMFACT

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