The biggest comeback of this week has to go to BLACKPINK, who returned today with Kill This Love. But when it comes to BLACKPINK’s comebacks, do you know what makes this one better? The fact that we also get three new songs (so an album review is coming your way!). We last saw BLACKPINK through the extremely popular DDU-DU DDU-DU. We also got to see Jennie through her solo promotions of SOLO at the end of 2018, along with promises from YG for future solo promotions for the other members (hopefully!).
Kill This Love starts with blaring horns, which really encapsulates the group’s fierce style within the first few seconds of the song. It also hints towards a military-style concept, which will become apparent quite soon. Following this, the group launches itself into a hip-hop infused verse, before settling on a vocally-centred pre-chorus. The blaring horns return for the chorus, which definitely had an added dramatic flair. At the end of the song, we get this military-like rolling drum beat that pretty brings the song back full circle to the same feeling that we got from the start (and it is probably my favourite bit) However, there are a few aspects that leave me rather disappointed with the song. The chorus was underwhelming, with a very mediocre approach for its catchiness. I also think the song was rather muddled with its many sounds. The presence of the extended pre-chorus right after the fierceness of the hip-hop verse really lost the flow of the track and it failed to make the chorus drop in a satisfying manner. Overall, I am not really feeling the song this time.
As usual, the music video is amazing. I say this with any YG Entertainment music video and will probably say it countless more times in the future. Each set looked amazing, especially the massive bear trap set. Though, I am never sure about the meaning behind every scene and how this relates to the lyrics or the rest of the video (sometimes, they feel quite random). I did find this video that did a good job of describing the scenes so I will post this here if you want to hear about a possible theory. I really like how edgy the members look with their outfits and on the sets. The military concept also carried over, with pretty much the ending being a massive military march.
The performance was really good. Fierceness seems to be the big word of the day, with it being an adjective throughout all the aspects of this comeback. The chorus looked amazing but my favourite choreography moment has to be the end with the marching/rolling drum beats. I enjoyed the rush of energy during this part.
Song – 6.5/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 7.8/10
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