Idol groups and artists are usually brought on board to model a brand or product in the industry. I don’t usually focus on these songs because their lyrics tend to be cheesy and the entire music video is literally a product placement gold mine. However, I do make some exceptions. The most recent one would have to be the Pepsi and Starship Entertainment collaboration (Eunha & Ravi, Ong Seong Woo, Hongbin & Hyungwon) from this year. Another group that I will be adding to this list is Mamamoo, who has released the single Gleam today to help promote Davich Bibiem.
The consensus with comments on YouTube is that Gleam manages to come off as a well-polished single that suits Mamamoo on stage. I completely agree. While the track doesn’t have that powerhouse vocal vibe to the song, I find the track to showcase a very stylish sound for the group. It is a pop track, a genre that practically every group has touched upon during their careers (well, it is after all KPOP). So the instrumental isn’t that special sounding. Rather typical, if I were to describe it. But with Mamamoo’s vocals, they end up making this very traditional genre stand out, fitting for their discography. The chorus is quite upbeat, while the verses are a little more contemporary. I really liked the melody in the chorus, which ended up being decently catchy. Moonbyul’s rap gives the song that little extra kick. And altogether, you have a great CF track that manages to double up as a possible promotional single on stage.
Davich Bibiem is actually a sunglasses brand. So it makes sense that the music video heavily features glasses of all assortments throughout the video. The girls don them in a bowling alley and end up having fun wearing said glasses throughout the video. I find the bowling alley (along with their outfits) highlighting that stylish factor that I mentioned as part of the song review. In this review, I will be combining the choreography section with the music video (as we most likely will not be seeing any stages for this track). There is a bit of dancing in the video, which looks very good. Nothing too extreme or crazy, because it is a CF after all. But definitely, a routine that I wouldn’t mind seeing on stage.
Song – 8/10
Music Video – 8/10
Overall Rating – 8/10