[Review] DUMDi DUMDi – (G)I-DLE

Apologies for my absence over the last two days. I will explain myself later on once I get pass the many releases have been left un-reviewed during my absence. Let’s restart the reviews! First up is a Monday release from (G)I-DLE. I actually tried to write a review for DUMDi DUMDi on Monday, but ended up running out of time (as I needed to sleep for work the next day). And here is the review, finally! This is the female group’s first release since their epic Oh My God comeback earlier this year and online concert, I-LAND.

I personally wondered where the group would go after releasing Oh My God. DUMDi DUMDi was not what I had expected. But that doesn’t mean I didn’t enjoy it. First off, it is a very bright and energetic song. And I will compliment the song for that. It is definitely suitable for the Summer season. Secondly, I felt that the song’s instrumental was pretty good. The song does feel quite plain and quite slow during the verses and it doesn’t become exciting and energetic until we reach the chorus. And the EDM we get in the chorus really makes up for the slowness and plainness we got in the verses. The African drums and music influence during select parts added a little something different to the song and it allows the song to standout in the sea of releases we have gotten recently. One of the letdowns of DUMDi DUMDi actually is associated with the instrumental itself. Reflecting over the song retrospectively, it seems like the instrumental is a bit hectic and messy. I wished there was a little bit of more consistency throughout the instrumentation. It sounds good, but it needs to be tied up better. The rapping was probably a skippable section. Sorry Soyeon, but I felt your part was the least memorable in the song. As for the vocals, I am a bit torn about them. Miyeon, in particular, brought an interesting vocal sound to the chorus which makes the song’s chorus memorable. But the more I listen to the song, I can’t help but find the chorus becoming more and more whiny. DUMDi DUMDi has some good and bad aspects. But overall, it is still enjoyable.

The video starts off with a very long ‘context’ preamble, where it specifies that six souls (the members) converge to a motel in the middle of nowhere to spend their ‘most exciting’ day of their lives. Of course, it was fluffed up to be mysterious. But it went by too quickly to actually read while the video was in play mode. The video then begins what seems to be the longest minute and half in KPOP ever. Like most Western films, I felt the entire introductory sequence that introduced each member converging to this motel to be incredibly boring. The Western music did not help. The producers of this video could have directed more time to showing us how the members came together to actually fun. It just feels so random that the members went from being strangers to best friends in a matter of seconds. The rest of the video was essentially of them having a great time, which ties in nicely with the Summer theme. I do have one additional complaint. During some of the solo shots of some of the members, it was quite obvious that the other members were told to sit there and be pretty. I wished they did something in the background rather than sit there and stare at one another or look off into the void.

I can’t but think there are some moves in this choreography that brings me back to their previous releases such as Oh My God and Lion. I am not sure if my eyes are playing trick on me. But other than that observation, the dance was quite fun and energetic, which defintiely suits the song and Summer season.

Song – 7/10
Music Video – 6/10
Performance – 8/10
Overall Rating – 6.9/10

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