Burning their way to their first comeback today is CRAVITY, who is returning with the title track Flame. If you missed this group’s debut, they are the latest addition to the Starship family and made their debut with BREAK ALL THE RULES back in April of this year. The group followed up their debut promotions with Cloud 9, which was a side track from their first mini-album, HIDEOUT: REMEMBER WHO WE ARE, which I have also reviewed. Let’s see if CRAVITY latest comeback is worth adding fuel to keep alight, or whether it is better to extinguish now.
Excuse my bad pun at the end of the introductory paragraph. But I thought it would make my review a little more interesting. To answer that dilemma, Flame is worth keeping alight. Though, I may have thought it was be best to extinguish it, given that Flame doesn’t offer anything new to what we already hear consistently. There are a few elements in the song that keep it alight and they should become apparent as you continue reading this paragraph. It starts off with these hollow and soft taps that plays throughout the first verse. I liked them as they add a little refreshing aesthetic to the instrumental. They poke through the rest of the song’s instrumentation every now and then, which keeps that aesthetic continuing in the song. Unfortunately, the rest of the instrumental reverts to something a little more typical. It was a generic intense instrumental spiel. There isn’t anything wrong with this, as the atmosphere was still quite good. But I would have expecting something a little more dynamic and captivating, given that was what those hollow taps alluded to in my mind. I also think the generic nature caught onto the vocals and rapping, as they could have been more explosive and powerful in this song. While I did think things got generic, I did enjoy the vocal melodies in the chorus, particularly the second half of the chorus. There are also some good hooks that keep this song in my mind, even after all those generic thoughts about it. Overall, Flame could have been better in many senses, but it just has enough to justify maintaining the flame.
While I may have used ‘generic’ as a word to describe the song, it isn’t a word I would used to describe this the music video at any given moment of its three and a half minute span. Just from opening sequence, we get a bit of futuristic and apocalyptic vibes. I feel that there might be a story line embedded somewhere throughout the closeups or a connection to their previous music videos, given that these mini-albums are a series. Aside from that, you can tell that the production value of this music video is extremely high. The quality just looks so good! The editing was amazing and the post-production gives off a cinematic aura. And of course, amber orange is the main colour of focus to match the title of the song.
While the choreography doesn’t really have anything that impressive, I still feel that it was a good routine. It matches with the music that we got. So if we got anything sharp or intense, I don’t think it would have been fitting for the song that we got. I would have said that they had overdone it. I did like how they got into formation for the start of the second verse and their suits looked quite elaborate, even though the suits were cut into.
Song – 7/10
Music Video – 9/10
Performance – 7/10
Overall Rating – 7.6/10