BTS continues to reach new heights with their latest comeback. Earlier today, the iconic male group made their comeback with Life Goes On (the title track) and Be (the title of their fifth studio album). It comes after BTS released their fourth studio album, Map of the Soul: 7 (headlined by On and Black Swan), their Japanese comeback single Stay Gold and their super catchy all-English track Dynamite. The group has also featured on Lauv’s Who and a remixed version of Jawsh 365 and Jason Derulo’s Savage Love. They have definitely had a busy year.
I was low key expecting a dance track for this comeback. Or even better, a darker and maturer song that takes further steps towards that style direction than On and Black Swan did! But after listing all their comebacks and releases throughout 2020 thus far (and this list does not even consider their solo works), I feel like a mellowed out and softer approach is more appropriate and less overwhelming for them at this current point in time. Life Goes On is still a fantastic song. It features an alternative hip-hop sound that relies heavily on really comforting and soothing guitars. While the song is softer than their previous title tracks, the music actually still fills hefty thanks to the heaviness that And this softer approach allows for the members to really focus on their vocal and rapping work. RM is the only member to actually rap in Life Goes On and his part was well tweaked for this alternative sound. Suga and J-Hope rap-sing their parts and they bring a nice energy in their respective parts. The rest of the members sing wonderfully throughout the song, helping drive forward that comforting and sentimental vibe and message. Jimin stands out with his higher pitched vocals and based on the way he starts the chorus, while V’s ad-libs shine thanks to the huskiness in his voice. I thought the autotune for the final chorus was a nice textural change, which helps keeps interesting from how I see it. Overall, Life Goes On was not what I had expected from BTS as a title track. But nonetheless, I still enjoyed it.
Based on what I am seeing for this music video, BTS and Big Hit had stepped away from their complicated and gripping storylines that require a lot of time to interpret. Life Goes On is shot in a more relaxed manner, feeling almost like a home-video style. It practically shows the members going about a day in their life where they get to hang out and travel, which suits their message that ‘Life Goes On‘ even in the most difficult of circumstances. I did like the ending, where the video applies a black and white filter and we see the member sing with microphones with their backs to the empty audience. That scene looks really pretty and aesthetic despite being so simple.
Song – 9/10
Music Video – 9/10
Overall Rating – 9/10