The next two reviews (released today and tomorrow) are for some new debuts that occurred this week. Yesterday, we saw the debut of TRI.BE, a new female group co-produced by Shinsadong Tiger and Universal Music. The group consist of seven members (SongSun, Kelly, JinHa, HyunBin, Jia, SoEun and Mire). From my research, the group name is split into two, with the ‘TRI’ part representing perfection (and comes from the word ‘Triangle’) and ‘BE’ representing the perfect being. They debuted yesterday with DOOM DOOM TA, which is featured on the group’s first single album, TRI.BE Da Loca.

Aside from a smashing to start of their careers with, what newly debut groups really need to demonstrate with their first few songs is potential. And I feel that TRI.BE has done that through DOOM DOOM TA. It is what I enjoyed about this song. I felt like there was a lot of it throughout the song that showcase the members to a degree. There are great vocals throughout and I definitely have to praise whichever member handled the high note just before the final chorus. Other members showed different textures which I think can be carried forward to new song releases, provided the producing team for their future songs can capitalize them. Knowing that this is a Shinsadong Tiger produced group, I feel that they are in safe hands. There were some decent rapping throughout the song, as well. This showcase of potential is definitely important in this case, given I felt DOOM DOOM TA was a boring song overall. To me, I couldn’t find a memorable hook in DOOM DOOM TA. There was a lot of repetition, but it just felt flat. The instrumentational had a tribal-like exotic flair to the electronic sound. While I do feel like this is slightly unique, it just didn’t live up to my expectations when it mattered most. It felt plain during moments when the instrumental should have been the most dynamic (i.e. chorus). And no matter how times I have replayed it so far, I just haven’t been reeled into it. I also felt the transition between the chorus and bridge could have a bit more smoother and not so much sudden. Overall, I have mixed feelings about this song. Maybe more listens will help make the song more enjoyable. But for the time being, it seems that I am on the fence about DOOM DOOM TA.

There was a big emphasis on triangles in this music video. And I think this really helps emphasise their origins. From first glance, the music video takes on the girl crush concept. But when you watch the individual scenes, they feel a bit random. Lying in the mouth of crocodile, confronting haters with guns and rifles, flaming chainsaw to cut down a really tall basketball goal, meteor shower with pyramid-shaped alien spaceships floating in the air. I am not too sure what is going on. I guess there is a little bit of a parallel with other female group’s takes on the girl crush concept, such as Weki Meki. But this is a step into the ‘out there’ spectrum from how I see it. Maybe it is all there for a specific reason and I am just overlooking the meaning of everything completely. Aside from that, I really like the post-production on the video with various cool transitions (shooting the bottle on top of the members head, before transitioning scene into a choreography shot, the whole pyramid alien ship CGI etc.).

Once again, a lot of moves and formations involving triangles throughout the choreography. As a whole, the performance is so-so. You pretty have seen everything they pulled off before in other choreographies. So they don’t really bring anything new to the table. But they managed to meet the energy of the song, which helped made the performance look pleasant.

Song – 6/10
Music Video – 8/10
Performance – 6.5/10
Overall Rating – 6.7/10