In preparation for their album review later today, I am reviewing ITZY’s SWIPE! For those who may have missed it. ITZY returned with LOCO (the title track) and Crazy In Love (the 1st studio length album – coming very soon) back at the end of September. In less than a week, ITZY also unveiled a music video for the sidetrack SWIPE, which ultimately became the group’s follow-up song, following the conclusion of LOCO‘s promotions.
When I first heard SWIPE whilst browsing the album when it was first released, I wasn’t much of a fan of it. That is the case with most hip-hop dance tracks, with exceptions. But SWIPE definitely benefits from its really infectious hook that really helped the song grow on me over the last two months. And since the song has grown on me, I have found some aspects of SWIPE to be quite interesting and well-executed. The members’ rapping and vocals in the song were pretty good, and their delivery definitely works well with the song’s leaning into the hip-hop genre. Their spoken delivery of the song’s main hook in the chorus helped it be memorable, and surprisingly kept it fresh and fitting for the group. I also found myself enjoy the ‘Ring Ring Ring Ring‘ hook that featured in the bridge of the song. It was clever of the producers to incorporate that into the song, given that the song’s theme revolves around mobile devices. But I also thought it was catchy and added a nice melody to the song. The biggest part of SWIPE that I am still not on board with is with the instrumentation. It definitely aligns with the hip-hop genre, and I do like how it is pretty low-key throughout. But I found the high pitch whiny vocal effect in the background following the first chorus and just before the final chorus to be quite obnoxious. Not a fan of it. I also find the entire backing to be quite plain and lacks excitement. I feel a more vibrant and poppier instrumental would have worked fine with the song, and this would have done a lot to boost the appeal of SWIPE. Overall, SWIPE is a decent song that I am in the middle of. Some of its good, other parts are not so good.
I liked all the mobile phone references throughout the music video. From the portrait orientation of some of the shots to the QR code that I am sure we are all familiar with to the massive green/red accept and deny call buttons. There are also some swiping references, such as in the choreography (more on that in the next section of the review), and the fun swiping Tik Tok trend. Everything just made sense. I wasn’t a fan of the choreography sets and the colours used in the background of the ‘portrait modes’, however. They felt noisy and had a lot going on.
The choreography looks good and suits the edgy vibes the song was going for. I particularly enjoyed the swiping move in the chorus, along with the vibrations they incorporated into the section for the ‘Ring Ring Ring‘ part of the song. Definitely some memorable moves there.
Song – 6.5/10
Music Video – 7.5/10
Performance – 8/10
Overall Rating – 7.1/10