[Review] BORN TO LOVE YOU – Kang Seung Yoon (WINNER)

The final act to make their comeback yesterday was Kang Seung Yoon, who returned with the single BORN TO LOVE YOU. It is Kang Seung Yoon’s first single since his comeback last year in March with IYAH. So it has been a while since we have heard from Kang Seung Yoon. We also haven’t heard much from WINNER (the group in which Kang Seung Yoon leads). This is partly due Jinwoo and Seunghoon’s military enlistment. The good news is that the group is confirmed for a concert in April/May, and a full group reunion might mean that a comeback is on the cards. I also remember reading somewhere that the members are keen on making another comeback before Kang Seung Yoon and fellow member Mino needs to enlist in the military. But nothing is for sure until it is confirmed. For now, we will have settle for a solo comeback with Kang Seung Yoon for our WINNER fix.

BORN TO LOVE YOU is another ballad to add to Kang Seung Yoon’s portfolio. For me, I found this ballad to be rather typical, which is a major disappointing following the likes of IYAH, which I gave a 10/10 for. It is also a bit surprising, since I do find myself easily enjoy many ballads quite a bit. There isn’t much to really captivate with in BORN TO LOVE YOU, aside from the emotional heft and passion that drives the song. You can feel the pain that is going through the lyrics of the song and his voice, which is all about the emotions following a breakup. This undoubtedly allows Kang Seung Yoon to sound pretty good and adds a boost in terms of appeal for the song. I also like the power he puts behind his vocals, adding some more heft to the song. But that is only one part of a song. The melodies, particular in the chorus, were nice, but memorable as can be with a typical ballad. What also dulls BORN TO LOVE YOU is the instrumentation. I found the piano and guitar to be quite good, simply because they give ballads passion and drive, and I felt that they complimented the vocals well. But the trap elements or drums we get in BORN TO LOVE YOU are on the plainer side and felt too dominant (relative to the vocals/piano/guitar in the song). Maybe if the song kept to acoustics with the piano and guitar, the song would have been more enjoyable. But as it stands, BORN TO LOVE is just another ballad.

Kang Seung Yoon’s acting is pretty good in the video. And that would be expected, given that he is an actor as well. But what drew me to this video was how his emotions that he put behind his vocals are portrayed throughout the video. It is quite heartfelt and emotional to watch him struggle on the bridge, with or without rain. On top of that, the relationship shots we saw were very convincing (from the good memories to the bad ones). I also liked the idea of the rain in the apartment, which contributed to the water in the apartment. Not exactly sure what it is represents, but I am guessing sadness and tears.

Song – 7/10
Music Video – 9/10
Overall Rating – 7.8/10

One thought on “[Review] BORN TO LOVE YOU – Kang Seung Yoon (WINNER)

  1. By the way, this song is written and composed by Bang Yedam by Treasure. I love Seungyoon but as someone who heard the demo sung by Yedam, I think it suited Yedam more.

    Liked by 1 person

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