[Review] Groovy – CRAVITY

After finally getting around to announcing the winners from the 2022 KPOPREVIEWED Awards, I am finally getting back on the reviewing train. As I have constantly saying for the past few months, I will get around to posting the reviews that I have missed. But for now, here is a review for a brand new release, literally right off the press. CRAVITY makes their comeback today with their new title track Groovy and their fifth mini-album, Master: Piece. The new release follows the group’s last comeback with PARTY ROCK and their fourth mini-album, NEW WAVE, from September 2022.

As promised and alluded by the title of this new single, Groovy delivers on being groovy and funky. It would be a disappointment otherwise if it hadn’t! Groovy is described to be an electro-funk song that captures retro pop and hip-hop vibes from the 2000s. You can totally feel each of those influences coming through in the song. I particularly enjoyed the dance break we got as the bridge of the song. The way those brassy synths were incorporated into the instrumental piece really bridged and blended the chorus preceding it, the hip-hop influence and the electronic roots quite well. This dance break instantly becomes a highlight in the song for me. Elsewhere, Groovy is a super energetic track, particularly when we reach the choruses. They contained a blast of energy, further heightened by the smoother and laid-back pre-choruses that comes just before it. Strong and well-presented vocals throughout the song, while the rapping helped infuse more of that hip-hop influence into the song. My only issue with Groovy is the lack of a strong hook or centrepiece. I really enjoyed PARTY ROCK, the group’s last comeback single, as it had simple yet strong hooks/centrepieces that really drew in my attention and got me excited about the song after the fact. In Groovy, there really isn’t much to this department and I am not exactly satisfied with what has brought brought to the table. It could be very well the fact that the hooks and other moments just haven’t really set in my mind yet. But as far as I can tell, it doesn’t feel like they sell me the song as strongly as their preceding single. However, that doesn’t stop the super fun and energetic tone of Groovy that CRAVITY executes well.

My guess is the video shows the creative process in producing a comeback. The members all play a variety of roles throughout the video, including the team of office workers who most likely plans and research new concepts, the idols themselves on stage and at their press conference (and my guess is the black suits represent the members at an award show), the production crew who are filming the performance and the backstage crew. And it is revealed at the end that member Hyeongjun is the janitor that leaves the mysterious puzzles pieces around the office that connect together to give us this fun video. My only question is how the space theme fits into the video. Not exactly sure. Maybe it is a hint towards a future concept for a future comeback?

Choreography-wise, this comeback looked quite decent. I liked how fitting and the simple the moves that coincide with the hooks of the song. Personally, I did want something a little more dynamic to the hooks, but given the hooks don’t really go in that direction in terms of sound, I felt an equally as intense and dynamic dance move here would have just overpowered the sequence in its entirety. As for the rest of the performance, I liked the balance of intensity and energy, which helps live up to the fun and energetic descriptors I gave the song.

Song – 8.5/10
Music Video – 8.5/10
Performance – 8.5/10
Overall Rating – 8.5/10


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