EVERGLOW’s last comeback was with PIRATE back in December 2021. Then the group went on a 20-month hiatus, with minimal releases and zero promotions (but they did perform at some festivals and concerts) during that time. Well, EVERGLOW’s release drought finished yesterday, following the release of their fourth single album ALL THE GIRLS, and the title track SLAY.
Let me start of by saying I am glad EVERGLOW is back and isn’t no longer stuck in ‘no comeback’ limbo (which usually ends up in disbandment for those who have been in such a state for a long time). But with a song titled SLAY, you kind of expect the song to … well … slay. And knowing what EVERGLOW is capable of from their past releases such as LA DI DA to PIRATE, that expectation is definitely a given. But SLAY did not meet those expectations nor slay, which leaves me disappointed. While SLAY does have the hallmarks to really live up to those expectations, the song itself just doesn’t fully realize its potential. The synths could easily have been bombastic with additional definition, bass and bolstering. SLAY also lacks memorable melodies that could have helped the song be more appealing. The repetitive ‘Na Na Na” that dominates SLAY is too typical for my liking. And while the rapping was definitely a highlight in SLAY and the song is designed to be more of an anthem of female self-confidence, I do think the song could have benefited from a presence of stronger melodies, which would have highlighted their vocals strongly. And what we did get in terms of vocals in SLAY could have been taken to the next level had it too been bolstered. Some soaring high notes to accompany the start of the choruses would have ‘slayed’ as well. That being said, I did enjoy the more vocal moments of the song, such as those during the bridge and pre-choruses. They give SLAY bring a nice touch to the song, and if there is to be an alternate and stronger version of SLAY, then I wished those to be retained. While SLAY does appear to head in the right direction, it pretty much lacks the execution on both the members’ and production side to really go anywhere.
The music video looks good. There was a striking nature to the video and the solo shots of each member that works really well. When you consider their 20-month hiatus and the growth of KPOP over this same period, the music video for SLAY also serves as a re-introduction to the group for many new listeners. And I think the striking visuals and boldness of the video successfully does that. Kind of wished the song was like that. But apart from that, there isn’t much else to the video. I am not too troubled by it, as what I have already mentioned does feel enough and anything more could have been overwhelming or questionable.
I quite liked the performance. While nothing stands out specifically in the performance, their energy, sychronisation and sharpness really makes for a cool performance to watch. I also liked how during the vocal moments of the song, the choreography also incorporates some moves that provide a smoothness and gliding-like texture, which I thought brought a nice change of pace to the routine.
Song – 6.5/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.3/10
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