[Review] MEGAPHONE – CRAVITY

A pre-release or follow-up promotions is a traditional part of CRAVITY’s comebacks, with Sun Seeker featuring both. As part of their promotions for their 6th mini-album, Sun Seeker, CRAVITY is following up promotions of September 2023’s Ready Or Not with MEGAPHONE, which is also from the same mini-album.

MEGAPHONE features an upbeat and funky instrumental that packs a punch and serves as a neat follow on from Ready or Not. I also like the infusion of rock into some of the If you read my reviews for CRAVITY in the past, a lot of their earlier works have been described as typical. More recently have they revitalised their single discography with energetic and fun energy, like Groovy and PARTY ROCK (which are some of their best works). What I really liked the most about MEGAPHONE in particular (and how it is different from some of their successful past work) is how the funky vibes continues that fun energy in a refreshing manner. Sure, the chorus is shouty and that may not be some people’s cup of tea. But given MEGAPHONE is about being loud, the shoutiness works. Plus, it is a good vector to channel that energy. The rest of the vocals is good, the rapping fits in really well and I like the hip-hop styled instrumental break we get ahead of the bridge. The ‘Make a boom’ hook is catchy, but I wished it didn’t feel weighed down as much.

The music video sees the members in a futuristic space set, who are on a mission to spread their song around the world. It looks a lot more serious, as if they are pulling off a heist (which in a way, this is as the mission does involve them landing on another ship). There was a lot of preparing, such as making the music, practicing flying the ship and even some working out scene (which my social media jumped on board quite quickly when the music video was first released). In the end, CRAVITY was successful in their mission. I wished there was a bit more colour in the video, but other than that, it looked quite good.

There is some intensity and sharpness to this choreography, which makes it looks very cool on stage. I also liked that the choreography doesn’t short change us in any way. The song was energetic and the routine never let up in that regard.

Song – 8.5/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8.3/10

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