[Review] Love It Live It – YDPP

Following the ending of Produce 101 Season 2, we have seen Wanna One and JBJ rise to success with their promotions. YDPP, despite just debuting today, is a group with 4-members who participated in the show. Jeong Sewoon, MXM (Lim Youngmin and Kim Donghyun) and Lee Kwanghyun have joined forces for this collaboration. YDPP stands for Youth, Dream, Passion and Purity and each member brings one of these aspects to the group.

Love It Live It is a funky song. I particularly like the instrumental of the track as it has character and colour, which makes it bright and extremely cheerful. Especially in moments where there were no vocals, there was this distinct sound which I don’t know who to describe. But it made me fall in love with it. The vocal work by each member was awesome and the rap sequence was also quite good. The hook wasn’t as strong as I hoped it for, so I haven’t found the track that catchy (yet). However, as I mentioned previously I keep on coming back for the instrumental. And while you thought the song ended quite quickly (since the final chorus kicked in around the 2:45 mark), there was an extra burst of energy at the very end for the high note and an extension of the song. It gives the song a uniqueness factor and it also manages to change up the song through the instrumental, which for this one time, I thought was cool.

The music video was a CF for Pepsi-Cola, wasn’t it? I tend to stay away from commercial based songs, only reviewing one or two of them in the past. This video just didn’t seem to be like a CF until the very end when the product placement was extremely strong. But then I went back and found the product placement to be everywhere (from the clothing the actress was wearing to the white and blue outfits the member were wearing). I really liked the colours the set was displaying and thought it matched the colourful nature of the song quite nicely.

The choreography was quite cool. It just felt like your normal choreography routine well suited for a pop song. I really like the ending, though, with the extra burst of energy at the end. With the kicks towards the middle, I thought that was cool (for some odd reason).