[Review] Dumhdurum – APINK

The first major comeback comes from a group that has been around for 9 years in the industry. Given that most groups end after seven years under their belt (or much less), this is definitely a grand feat. I am talking about APINK, one of the many groups that managed to make cutesy concept work in their early days (see Mr Chu and No No No, as examples) and have more recently reinvented their sound to be more mature (see I’m So Sick and %%). Today, the group returns with Dumhdurum, which features on the group’s ninth mini-album.

The instrumental of Dumhdurum has a very strong disco vibe. We all know that a retro tune, such as a disco number, can be very addictive and unique in this current environment of EDM and other modern electronic genres. And for the most part, APINK nails the track. The instrumental wasn’t exact replica of 70s disco. But it was subdued to fit in with the mature sound that the group has managed succeed in their last two comebacks (linked above) and gave off a strong modern profile. I really liked their dance break instrumental that was inserted into the chorus, which was probably the most exciting part of the song. It also brought a lively energy to the song. I also find that rap speaking line that ends the chorus to be rather dynamic. Altogether, it helped make the chorus become memorable and appealing. My only issue with the song was how boring the vocals were during the verses and bridge. Riding the high that the chorus provided, I don’t remember much of the verses or bridge, which is hugely disappointing. They could have changed it up with some vocal textures or small vocal details along the way. Something to really grab my attention, rather than have it all in neutral gear. ‘

A similar comment can be made regarding the music video of Dumhdurum. The choreography scenes were probably the most exciting sections of the video. There were some close ups showed off the visuals of each member alongside the choreography shots. But in the end, this resulted in the video feeling like that very typical close up and choreography combination we see so often (i.e. a boring default). The video was partly set on a train and I wondered what that was all about. I am guessing there is a storyline in the video that I have missed, based on their individual sets, which all look like there is some meaning behind them. The name Marcella appeared at the start and a Google search yielded nothing that could pinpoint to a storyline. Does anyone have any theories? Let me know below.

The choreography looks good. From what I see in the music video, it definitely looks very dynamic and powerful. That dance break section looks really promising. Can’t say much else unfortunately, as we are pretty much limited to the music video for now. But I am sure the same feelings would carry over into the live performances.

Song – 7/10
Music Video – 6/10
Performance – 8/10
Overall Rating – 6.9/10

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