Over the last few years, Starship Entertainment has grown to be a highly successful label, with MONSTA X, Cosmic Girls (WJSN) and Jeong Sewoon each flourishing in their separate music careers. Today we observe the addition of a new group to that lineup. Cravity is a nine-member male group, consisting of Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung and Seongmin. Some of the members may have familiar faces as four of the group members participated in Produce X 101, with Minhee and Hyeongjun going on to debuting as part of X1. However, X1’s music journey was short-lived after the recent voting scandal, which lead to the disbandment of X1 and the two Starship Entertainment members returned to their home company to rejoin their fellow trainees to debut under the name of CRAVITY.
Their debut song is titled Break All The Rules. It sadly doesn’t break any rules and plays fairly safe. It is a urban hip-hop track, one of the many subsets of the hip-hop genre, which has undeniably become the default genre of today’s KPOP music. They do manage to infuse some rock elements during some parts, gave a good rush of intensity in the song and added that funky synth to give the chorus a dynamic touch. But I wanted more. Something unique that sets this new group apart from the rest of the competition. Maybe they could have leveled up the intensity and dynamic nature of the instrumental by going with rougher synths that is loaded with impact. Like some of the songs that I have recently reviewed, I noticed that Break All The Rules had subpar hooks in this song was rather lacking. The chorus is slowly growing on me, but I don’t think it has that reach that they need to extend into the industry. What the group does well is on the vocal front. Great vocals and rapping from the group. It is a decent track. But I am not exactly sold on the group. Hopefully, their mini-album or next release can seal the deal for me.
What the song lacks is made up visually by the music video. Watching this video, it made the song feel more impactful and definitely boosted the song in terms of appeal. That is a sign of a fantastic music video. The cinematography and the lighting just blew me away. The sets, even though some were digitalised, looked amazing and very real. I also liked the minute use of colour in this video, which adds to the impact.
And what an intense performance. This group has the choreography chops down pat! It seems like it comes at the expense of their live vocals and rapping, as it was a little choppy in their debut showcase that they had today. But I don’t blame them. It is a powerful routine that I am 100% anyone would be breathless afterwards. I would have liked to some individual CRAVITY flair in the performance. But I was amazed nonetheless.
Song – 7/10
Music Video – 10/10
Performance – 8/10
Overall Rating – 8.1/10