2020 was a big year for ONEUS in terms of promotions. They were definitely busy. The male group started off 2020 with A Song Written Easily and this was promoted whilst the group participated on Road To Kingdom. As part of the Road To Kingdom show, the group dropped their Come Back Home single, which was then followed up with TO BE OR NOT TO BE in August. And unexpectedly, ONEUS dropped BBUYSEO last month as a digital single. And while you would expect ONEUS to finally have a break of some kind, the group announced a 2021 comeback with No Diggity, which is the focus of today’s review. No Diggity is featured on the group’s first studio album, Devil, since their debut in 2019.
No Diggity is a very powerful song. We are teased with the powerfulness at first via the thumping at the start of the song. But this is just a teaser for what is to come. The song reverts to a more typical hip-hop based dance track, yet with a serious tone and explosive energy as it progresses. What I do like is how they kept that connection with the powerful nature by intensifying the instrumentation with rock vibes. The pre-chorus opt for a very KPOP direction. It was pretty plain and felt like music that I have heard before. On a more positive note, it did show off some vocal flair from Seonho and Leedo though. The chorus takes a turn with what would be accurately described as a noisy and expected drop. We all saw it coming and I don’t really know how to feel about that. I also didn’t enjoy the so-called lyrics to the first half of the chorus (they aren’t words!). It felt like a typical move, though it did show off the song’s intensity without much hinderance. Interestingly, when you actually get lyrics in the second half, you can’t hear much of it because they paired the member with the deepest voice (Leedo) in the group with the loudest instrumentation, which lead to the drowning out effect! Said member returns briefly at the start of the second verse with a really strong rap sequence. I appreciate that he was brought back after the chorus died down and that hint of a low growling effect in his voice. Let’s skip forward to the bridge (as the rest of the second verse/chorus was essentially the same as the first verse/chorus), which I think is where the song definitely wows and peaks for me. Firstly, we have strong vocals (i.e. a brief falestto from Keonhee and high note from Seonho). Remember that powerful energy at the very start of the song? Well, you get a rush of it here at the very end during the dance break and final half-chorus. It shows off their fierceness and intense profile in another thrilling section. Overall, No Diggity is defintiely a song you would want to check out if you want something high energy or intense. It just has a bit of a plainness issue in some parts.
The music video is definitely very bold and has a hint of colour, which I thought was pretty expressive. Based on the lyrics and the imagery in the video, I think the music video is about inner conflict for a lover. On one hand, the members wanted to be sweet (represented by the members in their white outfit). And on the other hand, the members’ inner devil comes out to play, showing each member in an insane mode (playing with flame throwers, getting up close and personal with a bear trap, donning the spiky mask etc.). I think the video also shows their transition to the more crazier side, as shown by the members as they are dressed in red. In the song itself, the more powerful rock sections are like the inner devils speaking, while the more melodic sections (pre-chorus and bridge) was when the more sweeter side emerges. So I think my theory is plausible.
Aside from the intense choreography which ONEUS definitely ticked with this performance, another thing that they nailed was the stage presence. I mean, they knew how to captivate us on stage with their performance with their facial expressions and charisma. And that along with the intense choreography drew me into the stage performance.
Song – 8.5/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 8.8/10