NCT 127 is back with their new single and third (!) studio album, which shares the same name, Sticker. This the unit’s first Korean comeback since their participation in NCT’s 23-member lineup promotions for their 2020 album, NCT 2020 Resonance (Part 1 and Part 2). Since then, NCT 127 have regrouped on two occasions – for the release of their second studio length Japanese album Loveholic (which featured Gimme Gimme as the title track), and for the collaboration with Amoeba Culture (Save). They have also been confirmed for future promotion via a repackaged album for this release. There is not confirmed release date yet, so I guess we have to wait around. Until then, here is my review for Sticker.
Without a doubt, Sticker is an interesting song. I don’t know what I was expecting for this release, but I honestly did not expect this – a dulled, oddly pieced and disjointed release from the group. When I first heard the song yesterday, I was making some really weird faces towards the instrumentation (think of faces when someone trying a certain dish or food for the first time, and you know based on their expressions that they do not like it – that was me). I attribute to this to mainly one element in Sticker, the shrilly and almost-screechy flute in the background. It was an element that remained throughout the song and hence that screechy impression remained throughout the song for me (though I will admit that I am slowly becoming desensitized to it – not entirely sure if that is a good thing or not). In the verses, I felt a disconnect between vocals and instrumentation. It was quite noticeable, though it isn’t the end of the world for me. One positive of this disconnect is that the vocals and raps were on full display, and it was an impressive and clear display. The disconnect also evolved into disjointed, when we speak about the specific segments of the song (i.e. verses, chorus, pre-chorus, bridge etc.). Sticker was just not cohesive. It tried to be, that was clear. But it just didn’t work out, given that every part appeared distinct from one another. Something to blend everything together would have been nice The chorus was slightly better thanks to the melodies, but that screechy flute reappeared and brought back that initial feeling I had about the song. I am also not a fan of how they delivered the title, Sticker, as the main hook in a drawn out fashion that took any potential fun out of the hook for me. But it isn’t all bad news for Sticker, however. I thought the orchestral pre-chorus and the bridge (which for me includes the ‘Roll up to the party‘ dance break) were promising segments of the song. The orchestral touch was an interesting backdrop for the rappers, but it worked somehow and the bridge has clean vocals and rapping, whilst the background was smoothed out sans the flute (the instrumentation in the bridge masked the shrilly nature, which helped). Overall, the disjointed and disconnect within Sticker made it dulled and incohesive.
The music video for Sticker was much better than the song. Futuristic cowboys seems to be the concept that NCT 127 had gone for this comeback. Their outfits brought the western cowboy image to life, and more so in a modern way. Cowboy hats, boots and lassos were all present in the music video. Even Mark’s spinning guns at the end were quite reminiscent of cowboys. The sets of the video brought in that futuristic side, thanks to the neon and city lights we see in the video. The cinematography and post-production for this music video was definitely on the cool side, and helped made the video feel dynamic without going too crazy elsewhere.
Knowing how KPOP likes to relate choreographies to the entire comeback, I wasn’t too sure how Sticker would have been be portrayed in the choreography. It appears that NCT 127 represent Sticker as the slow ungrasping of hands, which I guess might hint towards sticky hands. They also mimicked the pulling up of stickers from the release liner (I had to google what that smooth backing was called) with their hands towards the start of the chorus with the zoom in and zoom out sequences. I thought these worked really well. The rest of the choreography looked fine to me.
Song – 5.5/10
Music Video – 8/10
Performance – 7/10
Overall Rating – 6.6/10