[Review] Yessir – 3YE

The next Monday comeback that I want to review is 3YE’s YESSIR, the title track off their 1st mini-album, Triangle. For me, 3YE was basically a 2020 underrated discovery, with both their first (OOMM) and second comeback song (Queen) attracting a great deal of my attention. So when I heard they were making their comeback, I had to schedule the review to be much closer to their actual comeback date (or else this review would have been scheduled many weeks later, which wouldn’t be ideal). It is still a few days late, but it better than a month later! And before it turns into a month late review, let’s get into it.

Powerful would be the word that I would describe YESSIR. The music and aura that the trio of members gives off in this song are just so powerful, that I find it well-aligned with their previous releases that I have reviewed. The song’s instrumental consist of a marching band line and brass elements, which is a pretty solid base. I really like how the brass goes from a deep tone in the verses to more vibrant in the chorus. It keeps the song from becoming overloaded by playing with what is already there. The synths in this song go with an electro dance-pop sound and the melodies go into a strong hip-hop domain. It may sound quite messy and loaded, but that is actually how the YouTube description describes the song. And everything comes together quite well. I liked the way they came at you during the verses and that is thanks to their rapping and vocal work. The chorus was a bit of a miss for me. While I did like how the instrumental felt more defined and that it continued the momentum and energy that the members built up in the verses, it noticeably lacked a strong hook to help bring the song into the ‘memorable’ category. The melodies were fine, but they didn’t seem enough. The post-chorus instrumental (which also played at the start of the song, kicking the song off in a bold manner) was powerful, but I wanted more out the members than the shouty ‘Yessir‘ and ‘A-Ha‘ lines they keep throwing at us. But overall, it is still a powerful song that continually proves my point about their underrated status.

The song is about attracting attention once they had undergone a dramatic transformation. The lyrics question why people have become surprised at what they have become after the change and how those people feel now that they had underestimated the members. And to match that, we see guns being pointed at the members, masked people all turning their heads towards the members and the members just becoming intimidating in this music video. I liked the cinematography in this music video which really helps capture some epic and impactful moments. What also helped the epicness of the music video was the sheer amount of dancers they had in it. It felt like an army and it felt like the members had a following to intimidate us with.

Unfortunately, the stage doesn’t share that same epic feeling as the group has to downgrade to only a few dancers. But they don’t tone down their dance moves, keeping with that powerful concept that you could feel in the music and video. I also really liked their charisma in the performance, which helps to make the performance more powerful.

Song – 8/10
Music Video – 8.5/10
Performance – 8/10
Overall Rating – 8.2/10

[Review] Queen – 3YE

The next song on the ‘Coming Soon’ list that I wanted to look at is 3YE’s latest comeback. I recently reviewed first comeback track. OOMM (Out Of My Mind), which the trio released back in September of 2019. That track put them on the map for me and convinced me to give Queen a go. And that is where we find ourselves today. For those who may not be aware of the existence of 3YE, they are a three member female group (consisting of Yuji, Yurim, and Haeun) from GH Entertainment. They made their debut earlier in 2019 with DMT (Do My Thang).

As established in the OOMM review, the group dabbles into the hip-hop dance genre. And Queen is no exception. Many groups are now doing this, as we move to a more mature and darker sound of KPOP (as it seems like fans enjoy this more nowadays than the more cutesy stuff we saw many years back). To me, 3YE manages to make their song feel engaging which is definitely one strong foot forward in this current climate of similar sounds. I love the start of the song, when Yuji is rapping for the first verse. The lines were definitely punchy and there was a decent flow here. The momentum continued for the rest of first verse and the pre-chorus managed to incorporate a subtle buildup. The chorus manages to change the song up by going with a different beat and line delivery. It felt very stripped down and minimalist, despite there being a prominent fast tempo beat in the background. And this helps it become unique, as we don’t get to hear much of this trance-like sounds in KPOP. The sing-speak we heard also makes it memorable. The short dance break that we heard after the first and final chorus felt like the most typical part of the song and felt they could have forgone this if they couldn’t find something more unique to add to the appeal. The rest of the song follows a similar line of comments as I have made already and this all helps the song become engaging as I said before. The members put a lot of attitude into this as well, which is commonly expected from a hip-hop based track. But I felt they added heaps more, which really helped the rest of the comeback.

There are some suspicious dealings happening in the music video, yet only one member triumphs in the end. The story line that I get from the video is that Yuji, the leader of the suit-wearing gang, is working with Yurim (the member wearing a hanbok) and pays her a hefty amount of money. But it seems like Yurim has been feeding Haeun (whom I believe is a no-nonsense cop) information to take Yuji down. Yuji finds out and decides to off Yurim (hence the burial scene at the end and all the suits wearing gang members are suddenly standing in Yurim’s room as opposed to sitting earlier in the video – i.e. they turned on her). Haeun is kidnapped and I presume is offed as well. This is a very dark yet awesome concept, taking girl crush to a much more powerful and scary level. Beware of 3YE. All other aspects of the music video look cool, as well.

There is a bit of everything in the choreography. There is some bounce to the routine, a lot of attitude and sass. It gives off the impression not to mess around with them, as their music video strongly hinted at. While no move was memorable, everything felt right for the song and that is another strong footing to the comeback.

Song – 9/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 8.8/10

[Special] Catch Up Review #17 – Sunny Hill, Ladies Code, ANS, 3YE

As promised yesterday, I will finally be post reviews for the number of songs that I have kept on the ‘Coming Soon’ list since September/October last year. But they come in the form of these ‘Catch Up Review’ segments, where I review (very briefly) four tracks. Yesterday’s review centered around Zico due to a number of his tracks were on the list. Today, we will be focusing on female groups. In particular, it will be focusing on Sunny Hill, Ladies Code, ANS and 3YE.

NomNomNom – Sunny Hill

One name that I had never expected to see again in the industry was Sunny Hill. This is because after the release of On the Way Home in 2016 and their departure from FAVE Entertainment (formerly known as Loen Entertainment), the group disappeared entirely from the industry. Since then Jubi and Misung left the group; Seungah (the only original member of the group to remain) changed her stage name to Bitna; and Eunju and Geonhee was added to the lineup, joining Kota and Bitna. Their returning track was NomNomNom, which is best described as a quirky number that seems to repeatedly throw in horse related sounds effects. Heck, the chorus is like the sounds you often associate with horse-riding in movies. It is a little odd but it reminds me of Sunny Hill’s past wacky numbers that drew my attention in. The effect isn’t as strong anymore, but it is still present. The vocal work is quite strong and surely one day this lineup can continue the amazing vocal work we got throughout Sunny Hill’s past. The music video is very low budget. And as a result, this dulled the music for me, which otherwise would have been a song deserving of a fun visual concept. I did like the ‘horse riding’ theme that was incorporated into the choreography though. (6.9/10)

Set Me Free – Ladies Code

This is one song that I will admit was bumped around the agenda for quite a while before it was removed and put onto the ‘Coming Soon List’. Ladies Code’s Set Me Free was released in early October 2019 and could potentially be the group’s final song, as the group was announced to have left their company (Polaris) whom they have been with since their debut in 2014 (and the group have been announced to be focusing on solo work for the time being). To me, Set Me Free merges the more modern feel that the group recently visited through Feedback, with their energetic vibes from their retro tracks that they debuted with back in the day. The instrumental is a very rough mix, which I find very appealing. I find this contrasts very nicely with the smoothness and raspiness of their member’s vocals. Overall, this makes the song a very promising track that I regret not reviewing last year. The video shows the members getting away with stealing and cheating in a casino. They do so in a confident manner, which I think is the entire point of the video (obviously, it wouldn’t be to steal clothes and cheat). My main questions is how did it take one member to scare a bunch of guys with a fake banana gun that she revealed before running away? It makes no sense. The choreography that accompanied Set Me Free was actually a nice routine. It paired well with the energy that was coming from the song. Not really memorable, however.

Boom Boom – ANS

A few weeks ago I reviewed ANS’ new song, Say My Name. How backwards of me to review their debut track after their comeback track. Say My Name featured a fair amount of ‘Boom Boom‘(s) in the track. But none of it was sung in the manner which we heard in the actual Boom Boom song. Very interesting. The song, Boom Boom, is more a tropical song and it had a very anthem-like feel to it. It conformed to very typical standard, but it became slightly addictive with multiple listens. Interestingly, I thought the vocal work was weak in this song as the song relied a lot on that anthem vibe that I mentioned. The rapping was also a massive miss for me. While I did just say there was a slightly catchiness to the song, the song’s longevity was short lived and was easily forgotten. Other songs that were more innovative with sounds and showed off more of the themselves rose to the top afterwards, suggesting that ANS needed to do some more work, which I think Say My Name delivered. The music video opened (and ended) with a rock intro that I am sure perked every one’s attention. The song in comparison is a little disappointing. The video just showed the members doing a bunch of things with some edgy vibes. The ending seems to suggest the presence of another person, which I guess is a new member. Their latest comeback added two members to the lineup, which confirms it. The routine is a little different from most female groups, which I quite like. The start of the dance was amazing and I liked how the knife-like precision came through the rest of the routine. (6.7/10)

OOMM (Out Of My Mind) – 3YE

I am due to review 3YE’s latest song some time in the next week. But before we do that, we must have a look at an earlier single, OOMM or Out Of My Mind. A little background – 3YE is a female trio currently under GH Entertainment. The members were all from the short-lived group, Apple.B. It is another track that manages to conform to a very typical sound of hip-hop that many other artists have done before. But one part of the song really caught my attention. The whisper that featured before each chorus was definitely something that lifted the song by a huge deal. Firstly, it was an epic change to the song that was unexpected. Secondly, it helped the chorus that followed stand out more. The chorus itself was definitely promising and really packed a punch with its hip-hop sound. The verses had the same style flowing through it but it just wasn’t nearly as strong. The vocal work was pretty good, along with the rapping. In comparison to the above song, 3YE really set themselves up in a strong manner for their future releases through this song (even though it isn’t their debut single). The music video shows the three members in prison. Correct me if I am wrong, but I think this is one of the few to actually show female members in prison, locked behind bars and wearing prison outfits. Nothing glamorous or flashy here. The editing to this video was very strong and it helped make the video interesting and worth talking about. The performance showed toughness, sexiness and charisma all in a span of 3 minutes. Definitely a hard thing to pull off given that most groups go with one or the other. (7.8/10)