As mentioned last week in my long overdue review for Step Back, GOT the beat will be making their official comeback this week with their newest single and first mini-album, both of which are titled Stamp On It. The group previously performed Stamp On It at SM Town Live 2023: SMCU Palace at Kwangya on the first day of this year. Today, the music video and album officially dropped, which now calls for a review.
Truthfully, I hadn’t checked out Stamp On It when the performance was first uploaded onto YouTube. So everything I say today is actually my first impression (or so). Spoiler alert: things don’t look too good for Stamp On It. For Stamp On It, I found the song to be very incohesive. Each part of the song was distinct and stayed distinct. In no way did I feel Stamp On It attempt to blend or meld together the different parts to make it feel like one whole song, rather than three separate songs mashed together. The first part (i.e. verses and choruses) did work with one another, but there was the recurring obnoxious and annoying vocal synth (“Goo Ooo“) in the background that really gave me a headache. It was overwhelming, and just distracted me from the the vocal work. And that is saying quite a bit, given that Stamp On It continues the powerful vocals that GOT the best also put on display through their Step Back release. To even be able to distract me from that is quite alarming! Following the first and final choruses, we get this “Baby Baby Baby” sequence that I don’t feel add much substance to the song. The synths here, whilst not as annoying, do head in that direction. The bridge was probably the most promising and likeable aspect of Stamp On It, as it didn’t feature any loop of synths. It brought a bit of smoothness via the vocals to the song, which I also really appreciated. It was then followed up with an instrumental break and powerful rap sequence. Said instrumental break could not escape from that same recurring synth, but that rap sequence showed promise. Overall, Stamp On It is not my cup of tea. I do like my mashes, but Stamp On It is too much. But my biggest issue with Stamp On It is that the unit has such a strong lineup, but yet the song choices for promotions have been a total letdown.
I believe the music video gears towards a heist concept. I am not entirely sure, but that was the impression I was getting with the museum type of setting and the presence of the diamond and expensive art around them. Other than that, it was a strong video in terms of style and visuals. Each member looked amazing. But the standout moment from the video has to be when Seulgi brushes her hair backwards at the 2:30 mark of the music video. That definitely left a strong impression in my memory bank.
I am a bit disappointed with the choreography for this comeback. I feel like the moves were all ‘soft around the edges’, which was a mismatch towards the harsher and heavy synths. I wished there was more boldness to the performance and the moves appeared to be sharper.
Music Video – 8/10
Performance – 6.5/10
Overall Rating –