Returning today is CRAVITY, who drops their latest single Adrenaline and their second half of their first studio length album, Liberty: In Our Cosmos. Originally, promotions for this album was meant to occur in February, however the group had tested positive to COVID-19 days before their scheduled return. This lead to the postponement of comeback by a month to today. It is their first release since last year’s The Awakening: Written in the Stars (the first half of their first studio album) and the tracks Gas Pedal and VENI VIDI VICI.
Adrenaline steps away from the sound profile that the group has worked with their last few comebacks – the ‘noisy’ electronic hip-hop, which was either a hit or miss for me. Instead, Adrenaline steps into the very familiar territory of funkier area of electronic music. While there is some nice energy to the song and the funky touch is always a fun element to have in a song, Adrenaline is a bit tame and doesn’t really offer anything new. If the group found some sort of balance between their old sound and this sound, I think Adrenaline could have a lot of potential. The hooks to Adrenaline could have also been more memorable and catchy. That way, the song would have been more appealing and potential more exciting. But for now, I find Adrenaline to be brewing from the same pot as every other pop song. That being said, however, Adrenaline is a lot smoother with its melodies and textures, which elicit a pleasant vibe. The vocals work was neat and pleasant, but nothing really great stood out for me. The rapping faired better, as their sequences had this underlying edginess and suspenseful nature that worked extremely well with the funky instrumentation and gave good drive to Adrenaline. And so the rappers really popped out in this song. I did like the additional electronic synths they added to the end of the song. It wasn’t much, but it refreshened up Adrenaline enough to not be repetitive. Overall, Adrenaline comes as a relief from their more recent harder hitting singles, but ultimately lacks much personality from the group.
The pop sound seems to be re-emphasised with this music video, which takes on a school boy concept. The bright colours and atmosphere is pretty typical for similar songs of the pop genre, and the school boy concept is a bit cliché. I don’t have much else to say about the video, unfortunately.
The choreography looks fine. Nothing really stands out for me, but that didn’t mean it was a bad one. There was a good energy, fitted in well with the upbeat vibes and I liked the flow of the choreography that we saw in the music video.
Song – 7/10
Music Video – 6/10
Performance – 7.5/10
Overall Rating – 6.8/10