Another returning group this week is GWSN, who made their comeback yesterday through the release of BAZOOKA!. This is their first release since wrapping up their Park In The Night and debut trilogy with Red Sun (021). This is also their first release since moving to a new label (MILES), which is a sub-label under their original entertainment company, Kiwi Media Group. For those who may have noticed, the group is down a member as SoSo is sitting out due to an injury since earlier in the year. Hope she makes a fast recovery!
Through their previous promotions, the group has developed a very strong association with the quirky and upbeat side of EDM and house music. And I feel like the group could have continued on with this sound and style through their future releases without replicating a carbon copy of their three previous title tracks. BAZOOKA! steps into a different direction entirely, which I am quite sure they have chosen this route to show off some variety in their discography. But I do feel like they stepped into that questionable ‘typical’ region with this new song. It partly conforms to what we hear from other female groups and as a result, I feel that they lost that individuality that they kicked their careers off with. But it isn’t all bad news. They do show off their strong cards in this song. BAZOOKA! is a very bright and upbeat pop track. There is a subtle retro root to the instrumental that I did enjoy. There is also good energy that does keep the song from becoming overly boring. I also like the song’s catchy hooks, particularly the ‘Watch Me, Catch Me‘ repetition and cutesy sounding ‘Play BAZOOKA!‘ that they ‘shout out’ during the chorus and post-chorus hook. Their vocals are what I am a little torn about. The more cutesy parts seem okay (I know, I can’t believe that I enjoyed it), but their other vocals seem a little plain (and is one of the drivers to the early ‘typical’ direction complaint).
The music video opens up with the line ‘Ever have that feeling where you’re not sure if you’re awake or dreaming?‘, which actually sent me chills. It sets the scene to the video and help connect the song to the music. At first, I thought the video had an Alice in Wonderland theme, which is the go-to fairy tale for KPOP video producers to play with. But instead, the members of GWSN had to go around through different doors to find special keys to open the universe, based on the lyrics. There was also some hidden gems of their previous video, such as the symbol on the book and the number 021. I didn’t pick up anymore, but I assume there would be others. The lighting and colours were also helped make it a fun video to watch, while that urban background to the setting helps make the video feel modern.
I thought the choreography was very nice. There was definitely a lot of energy in this performance, as its was jumpy and the music was very upbeat. I really like their ‘BAZOOKA!‘ move and the other hand movements that they do throughout the performance.
Song – 7.5/10
Music Video – 8.5/10
Performance – 8/10
Overall Rating – 7.9/10