[Review] The Flash – KWON EUNBI

KWON EUNBI has been trending lately due to her stage presence at the recent Water Bomb Festivals. And her comeback today is timely to ride on this wave of new found popularity. Her new single is titled The Flash and forms part of her first single album of the same name. We last saw KWON EUNBI via her Underwater era from October of last year – a comeback from the soloist that I have yet to review.

The teaser for this comeback (which felt unexpected when it appeared on my subscription lists, as I hadn’t read any news about her comeback prior to the release of the teaser) pretty much got me on board with this comeback, and I can safely say that The Flash in its entirety did not disappoint. The Flash is a super upbeat pop dance track that catches on within a few listens. The electronic synths create a very dynamic atmosphere and I feel both KWON EUNBI’s vocals and The Flash‘s melodies build on this dynamic nature to create an exciting song. In amongst the electronic synths are some well selected synth details that adds flair and style to the song, which creates further excitement and dynamism in the song. The best part of The Flash comes as the song launches into the final chorus from the bridge. I feel like the impact here makes the ending of The Flash more satisfying to listen to. The only thing that comes to mind that could potentially make The Flash even better would probably be a sharper instrumental. But the lack of that strikingness doesn’t break the song for me whatsoever and I like The Flash very much the way it is presented to us now.

The music video has a balance mix of choreography shots and close-ups of KWON EUNBI. She is super stunning in this video, and I liked that they highlight both the dance aspect and her visuals. I also like how KWON EUNBI breaks the fourth wall during the choreography of the first chorus. If I had one request, it was for the video to explore more of the close-ups, particularly with the backstage shots of KWON EUNBI in the makeup chair. The sets also look stylish and beautiful, as well.

I really like the presence of the ribbons at the start and during the bridge segment of the routine. They add nice visual aspect to the choreography, but also boasts a level of complexity that looks impressive. I am also a fan of the routine in the second half of the chorus, which looks effortlessly sexy.

Song – 9/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8.7/10

[Review] New Emotions – INFINITE

After a 4 year hiatus from the stage, INFINITE has finally made their long awaited comeback with their newest single, New Emotions, and their 7th mini-album, Begin. As it has been a while since we have heard from the group, here is a quick introduction to INFINITE. Starting out as a seven member male group under Woolim Entertainment in 2010, INFINITE is one of those groups who skyrocketed to fame from a small company with their sharp and synchronised choreography and hits after hits like BTD, Be Mine, Paradise, The Chaser and many more. Currently, the group is a 6 member group (consisting of Sungkyu, Dongwoo, Woohyun, Sungyeol, L and Sungjong) under their own company, INFINITE company. We last saw the group release the single Clock in 2019.

New Emotions is seriously groovy and funky, which is pretty much on trend with KPOP nowadays. We see the funkiness and grooviness in two different forms – the vocal-like detailing in the background of certain parts of the song and via the bass guitar in the choruses. The members’ vocals add such a sleek and smooth texture to the song, which contrasts super well with the instrumentation. The opener was very ear-catching and intriguing, while the accumulation of instrumentals in the choruses gives New Emotions drive. I would have liked to see a stronger melody or a hook to take New Emotions to the next level. Though, I have an inkling that the current melody/hook is growing on me as I review the track. My biggest disappointment with New Emotions, however, is its length and how underbaked it feels without a proper ending. It kind of leaves us hanging and doesn’t satisfy accordingly. I think I am with the majority here in saying New Emotions feels a bit lackluster when compared with their past hits which had a proper climax and ending. But nonetheless, I am glad that INFINITE is back and hope that there is more comebacks in the future for this second generation and iconic group.

The music video doesn’t have an apparent plot from what I can see (at least, I think it does). Though, the flashlights, the chase scenes and the members wearing silk red tops in a construction site says otherwise. But apart from that, I found it to be a very stylish showcase of the members. L (Kim Myungsoo, for those who don’t know his stage name) steals the show, particularly during those scenes where they wear white on a black background.

Sleek and smooth movements and engaging solo moments make up this choreography, and I am all for it! While currently we are constricted to seeing what is only in the music video, you can see INFINITE’s signature sharpness and sychronisation, which is a nice call back to their earlier works.

Song – 7/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.5/10

[Review] CAKE – ITZY

One of the releases kicking off this big week of new songs and albums is ITZY with their newest single CAKE and their 7th mini-album, Kill My Doubt. Their comeback also features two pre-release tracks Bet On Me (released on July 3) and None Of My Business (released on July 24), both of which I have not reviewed just yet (but I will return to review some day in the near future). CAKE follows the group’s CHESHIRE era from November of last year.

CAKE is a solid track for ITZY. I just wish the verses weren’t such a bore (in the case of the first verse) and didn’t ‘switch it up’ (in the case of the second verse). Something more riveting and cohesive with the rest of CAKE would have better appreciated. Also, the vocals sound off to me in these segment. I don’t think it is the members’ fault for this, but rather the vocal processing just doesn’t feel right. Those were the biggest issues for me in CAKE, as they do stop the momentum that the pop melodies in the choruses and the growing CAKE repetition does create. These were the best parts of CAKE for me. Those pop melodies just bring a lovely dose of sweetness and brightness to the song that just makes it feel right for this season, while the CAKE repetition adds just the right amount of sass and attitude to the song to not fall into bubblegum territory. I wasn’t necessarily a fan of the repetition in the instance when I heard the song earlier today. But with the help of the catchy brass and the pounding beat, the CAKE repetition has really grown on me and I can see the song continuing to snowball further from here on out. It is just a pity that the verses just didn’t do it for me.

The editing at the start of the video where the members are appearing out of thin air makes for a really cool opener to the video. Other than that, I thought the music video was a fun and light-hearted accompaniment to the song. Yuna falling from that height because of another member being distracted and making impact with that vehicle, but later getting up and acting pretty was one of my favourite examples of this. I also like all of their looks in the music video, from the brighter tones to the darker outfits to the factory tracksuits. ITZY looks stunning throughout the video.

Choreography-wise, CAKE features a solid routine. Everything that we do see in the music video fits in with the music of their respective parts quite well. But my favourite part from what I can see is the CAKE repetition sequences. You know I like a bit of edge and that part of the song, music video and choreography had it all.

Song – 7/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.5/10

[Review] Party O’Clock – NMIXX

Making their comeback two weeks ago was NMIXX, with the single Party O’Clock and the group’s third single album A Midsummer NMIXX’s Dream. Again, apologies for how long it has taken me to write this review. Party O’Clock comes after the group’s earlier 2023 comeback with Love Me Like This (which you all know I really enjoyed). Also on A Midsummer NMIXX’s Dream is the pre-release single Roller Coaster, which I will return to review in the near-future.

To me, Party O’Clock is a solid pop dance track. Nothing more, nothing less. While it does sound like something positive to say about the track, that is all I can really positively say about the track. Party O’Clock was unfortunately pretty forgettable (hence why it has taken me two weeks to turn my mind to reviewing the track). As a bit of a teaser for my review of Roller Coaster in a future post, that song had some impact, whereas I don’t feel the same way about Party O’Clock. This song felt restricted, which prevents its from going anywhere or doing anything bold. For example, while I do like the fact that Party O’Clock gives the group opportunity to show off their vocals (which are charming), I was hoping that the members buildup their vocals with some tenacity or flair. The producers rely a lot on the sing-talk motif in the verses, but it sadly didn’t deliver much of a boost to the song. I also felt the chill beat instrumental was a bit linear and didn’t provide that opportunity to go that extra mile. That being said, there were some appreciable moments and elements in the song,. Melody-wise, I thought Party O’Clock had a comforting and inviting fun nature to it. Not entirely sure if that is the intention, but that was the vibe I got from the song. Also, I continuous appreciate the step away from the mash-up territory that the group debuted with. The closest we do get is the hip-hop switch up in the bridge, but that was not as jarring as previous switch-ups we have heard from the band. Overall, Party O’Clock was a decent track, but it felt held back at the same time, which was a pity as we all know what the group is capable of.

I am going to say the same thing about the music video. It was a bit of a bore and I don’t find much reason to come back to the video. There are a few different styles within the music video, most of which do work in harmony with one another. But there were two that I felt was clashing with one another, and made that mashup concept that the group is known for come to the forefront of my mind (which isn’t the case when I listen to the song). The first look that clashed was that urban look the members had going on at the start of the video (i.e., when one of the member step into chewing gum). It was the producers/directors way of addressing that hip-hop sequence in the bridge, which I do get. But I felt it was too different to the rest of the video, particularly the fairy-like styling in the forest that was more so the dominant style of the video. I wished more thought was put in to make everything look more harmonious. Apart from that however, the members do look good elsewhere in the video, which works well with the more fresh styling you expect from a Summer concept and embraces the group’s youthfulness.

The choreography is okay. It fits well with the song, but it has a very lackluster feeling which I don’t find engaging to rewatch. It seems like the instrumentation really confines it and doesn’t give NMIXX much of an opportunity to showcase their performance capabilities.

Song – 6/10
Music Video – 6/10
Performance – 6/10
Overall Rating – 6/10

[Review] BONA BONA – TREASURE

As mentioned in yesterday’s review of MOVE, I am keen on reviewing TREASURE’s newest release sooner rather than later due to the likes of the pre-release single MOVE. Well, that review comes today as TREASURE makes their official comeback for the first time in nine months (that last comeback being HELLO and The Second Step: Chapter Two) with BONA BONA and their second studio album, REBOOT. It is also the first official comeback of TREASURE as a 10-member group, following the withdrawal of Bang Yedam and Mashiho late last year.

Right off the bat, the synth selection for BONA BONA is very cool and reminds me of the 00s pop tracks. It really sets up the song super well and an opening like that is sure to attract many listeners. The verses in BONA BONA (and bridge) maintains that impression with great vocals and rapping, along with a nice nostalgic touch with the synths and the 00s direction. Then comes the choruses. They feature intense brass and marching drums, which gives BLACKPINK’s Kill This Love vibe. While I did question the change in direction from synths to marching band vibes at first and am still unsure if the intent of this was to draw us back to Kill This Love, TREASURE does manage to make it their own and create a high-octane and intensity centrepiece for BONA BONA. In true YG Entertainment fashion, the final chorus of BONA BONA is substituted out for an electrifying and anthem-vibe ending. Personally, I am into the presence of the electric guitars riffs in the background and how well it fits in with the rest of the song. The members really give it their all in terms of energy and this creates a very satisfying, strong and epic ending to BONA BONA. While I personally don’t think BONA BONA necessarily exceeds the bar that was set by MOVE, it is still a very strong comeback nonetheless, full of energy and vigor.

The music video starts off with what looked like a scene that could have been lifted out of MOVE, with the members donning suits in a blue-grey metallic set and Junghwan as the centre of focus. The sets start to expand from there with the black and white styling and blue-greys coming through, but it feels very different in this video vs. to the pre-release video. I did note that the set for the first chorus really felt similar to the Kill This Love set that was blown up (i.e. the stone walls/structure etc.). The only new set that felt original for this music video is the ship deck at the end of the video. I also like their more casual outfits for this scene and the summery vibes that feels a bit more fitting for the current season than the likes of the dark and confined sets we see at the start of the video.

The choreography, as you would expect, was intense and powerful, just like the song. The marching and air drumming just makes so much sense. Similarly, the energetic ending was just right for that part. The group also looks super focus and are very much in the zone, which helps makes the rest of the routine (from what I can see in the music video) super engaging to watch.

Song – 8.5/10
Music Video – 8.5/10
Performance – 8.5/10
Overall Rating – 8.5/10

[Review] MOVE – T5 (TREASURE)

It was announced in June by YG founder Yang Hyun Suk that TREASURE would be making their comeback with their second studio length album, REBOOT, in August. And ahead of that full group comeback, it was announced a unit of five TREASURE members would be making T5. IN that video that announced the releases, Yang Hyun Suk shared that the five members, who were unannounced at the time, were chosen after they each put their hand up in response to a question posed to the group – who thought they were the most handsome in the band. In the end, So Jung-hwan, Junkyu, Jihoon, Yoon Jae-hyuk, and Doyoung were announced as members of the unit and T5 debuted last month with the pre-release single (to REBOOT), MOVE.

MOVE has been out for a month now, and my impression of the song is pretty much the same now as it was then – that MOVE is a fantastic song. Described as a groovy and energetic (both of which are clearly and successfully delivered in MOVE) dance track by the members, MOVE still draws upon the hip-hop influence that YG Entertainment is known for. I really enjoyed their synth selection, which brings both crunchy effects and fluid momentum to the song. The beat gives MOVE oomph and punch. The brass element that forms part of the instrumental break is probably one of the most unexpected and unique twists to a song that I have ever experience and has fast become my favourite/standout moment of MOVE. The song also had some memorable hooks. The more melodic moments of MOVE, such as in the pre-choruses and bridge, showcased a strong showing of vocals. And I liked the enhancement of the final chorus with Junkyu’s higher pitched falsettos in the background. But the winning aspect of the vocals for me is the processing that occurs during the choruses. The deeper tone approach and additional processing to make said vocals fit in with the crunchy selection of synths was amazing and a smart move If I had to be critical about anything, maybe the verses could have featured something more riveting and showstopping in terms of melodies and vocals. But honestly, this is just a minor thing to me. As MOVE is of this caliber, I am definitely looking forward to reviewing BONA BONA (the title track off REBOOT) sooner rather than later.

The music video for MOVE is very much performance centric. But I will still keep the music video and performance aspect of the review separate, given there is a bit more to the video with the closeups and concept. MOVE’s video is simplistic yet stylish. I love the black and white look they were going for, with the subtle blue/grey coming through some strongly. The visual effects are awesome. But taking the video to the next level are the member’s visuals (as you expect from a group of singers who self-nominated themselves as being handsome and confident in their looks). Their closeups in suits are one aspect, showcasing their stunning and handsome looks. But a sexier concept arises during the performance scenes, with the members’ outfit styling and camera work coming together to show impact and confidence. The members’ looks here also probably serves as one of the more iconic looks of this era of KPOP in general.

Performance-wise, the unit nailed it. While their styling already makes you think sexy, the moves really goes the extra mile and emphasises this concept with the body waves and the drag of the finger down their bodies. But it also serves well with the groovy and energetic aspects of the song, as well. The best part, hands down, is the routine during the saxophone instrumental break.

Song – 9/10
Music Video – 10/10
Performance – 10/10
Overall Rating – 9.5/10

[Review] Love Me A Little – SHOWNU x HYUNGWON (MONSTA X)

SHOWNU x HYUNGWON made their debut as the first official subunit of MONSTA X earlier this week with the single Love Me A Little, and their 1st mini-album, The Unseen. It is the first time we are seeing a unit from MONSTA X, who made their debut 8 years ago in 2015. And the duo’s unit debut follows MONSTA X’s latest comeback Beautiful Liar and REASON, and also serves as SHOWNU first release since completing his military enlistment earlier in the year.

While the song had good bass, and the vocals brings a satisfying deep and groovy tone to the song, Love Me A Little‘s instrumental is the song’s weakest point. Aside from the hefty paced drum beats, repetitive piano work and a few synths (most of which were percussive, so it blends in with the drum beats) to give Love Me A Little some texture, there isn’t much else to the background for a good portion of the song. It does lend well towards a sensual slow-burn atmosphere which Love Me A Little does go for, but it also doubled up in creating a sluggish and dry atmosphere as well. Thus, I found it difficult to maintain focus on Love Me A Little. It doesn’t help that the song didn’t have any memorable hooks or melodies to standout on or compensate the instrumentation. It isn’t until after the second run at the chorus do we start hearing the incorporation of additional instruments to the background, such as a brass element, strings and electric guitar. This does increase the appeal of Love Me A Little and gives the song some much needed flair, but I personally felt this was too late in the game. The instrumental’s existing makeup also gets interesting and builds towards something a lot more dynamic, which helps Love Me A Little end on a much stronger note than compared to the first two thirds of the song. I wished there was more to Love Me A Little, something that sparks a bit of energy and dynamism a lot earlier in the song.

As per the title of the song, the duo sings about wanting more love for themselves from their partner. The video doesn’t make much of a plot-line. Instead, we see the pair in an emotionless state caused by the lack of love that their partner is giving them. Honestly, there isn’t too much else to the video, so the music video becomes one of those that you watch once and you don’t really need to watch it again. On the flipside, however, the video takes a dark and moodier approach, which works well with the sensual slow-burn atmosphere of the song. I did like the choreography sets and locations chosen in the music video, and the transition between the pair in the driver’s seat of the car.

If there was any aspect of a comeback this duo would be sure to ace, that would be the performance aspect, given they are the dancers of their group. And they really did showcase a really cool and captivating performance to watch. Firstly, they made everything look effortless and smooth. Secondly, the dance sequences towards the end of the song were so well-executed and their chemistry was on point. Their backwards bending move was super cool and clean to watch – it is the part of the routine that I would gladly watch again and again.

Song – 6.5/10
Music Video – 7/10
Performance – 9/10
Overall Rating – 7.2/10

[Review] Summer Comes – OH MY GIRL

Making their comeback at the start of the week is OH MY GIRL, who returns for the first time in 16 months with their 9th mini-album Golden Hourglass and the title track Summer Comes. Their last comeback, Real Love, occurred back in March of last year. This comeback also is the first time we see OH MY GIRL as a 6 member female group, following the departure of Jiho, who left the group and WM Entertainment to focus on acting instead.

For me, my main issue with Summer Comes is that it is a bit of a blur. It felt like it was whizzing past to the next section, and this does give the impression is over-stuffed. I don’t necessarily think the latter is the concern in reality. But the impression does play a big part in reducing the song’s appeal, especially when I reflect upon the continuous string that is the second chorus, bridge and final chorus. I did wish there was more opportunity to digest and take in the song, either by making it feel more paced and/or utilizing breaks that are either better placed or more innovatively or creatively used. We did get two brief breaks in the music prior to the first two choruses, but there wasn’t much of a change to the fast tempo and momentum that preceded and followed these breaks, so they didn’t make much of a difference for Summer Comes. This causes a bit of a ripple effect on other parts of the song, which I will touch on in just a small moment. Some good news such that, the song brightly upbeat and felt appropriately summery. I really liked how Mimi had more opportunities in Summer Comes to show off their rapping, and the vocals were decent. Again, I felt the speed and momentum of the song does causes some issues with the vocals and instrumental. There were moments where the vocals felt almost chipmunk-like and the instrumental had a shrilly type of effect. Had Summer Comes been a bit more paced, I think this potential issues would not have existed and Summer Comes would have been more appreciable.

The music video looks like the members are in some sort of video game against some ghosts, zombies and scary clowns. For majority of the video, the members do struggle in their battle. But they do prevail in the end. While I am not entirely sure what the connection with the song is (taken from SOOMPI – the song “convey the joys of hearing the voice of a loved one, which feels like the heart-fluttering excitement of summer arriving”), my best guess is that the members are seeking the voice of a loved one to help them through their battle. And for the video, it looks like Yubin is that voice given the heaven-like scenes during the bridge, where she grants Mimi a second chance at the battle. But aside from that, I like the brightness that stems from the colourful nature of the video, and the summery/beachy-like setting the green screen brings to the video.

The fast-paced nature of the song does lend well towards a great performance, which I find to be evident in the chorus sequences of the song. I also liked how the bubbly and upbeat the performance is, which does make it fit very neatly in the range of performance we have seen stem from the summer season.

Song – 7/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.5/10

[Review] ETA – NewJeans

As mentioned last week’s review for Super Shy and the day before yesterday’s review for Cool With You, NewJeans was scheduled to make their official comeback yesterday with the release of their second mini-album, Get Up, and the mini-album’s third lead single ETA.

While I was impressed with Super Shy and disappointed with Cool With You, I find myself to be on the fence with ETA. I find the upbeat nature of the song to be a strong aspect of the song, and it sounds like that is a bit of a party flair to it. The vocals were solid, and I liked the chanty nature of the “What’s your ETA?” hook that forms part of the chorus. All of this brought a nice level of excitement to the song. One of the issues with ETA is that repetitive nature of the instrumental. While I usually don’t have much of an issue with repetition (which NewJeans and their producers employ a lot in their songs), I did feel like the repeated brassy-like synth was a bit much for me. I already didn’t enjoy as much in the first instance, and having it on repeat for majority of ETA doesn’t really help much. It stole the attention away from the vocals and clashed with the rest of the song by being overly prominent. Also, I didn’t remember that much from the verses and wanted more from them. Those were the big sticking points of ETA for me, but the rest of ETA falls into the nice and pleasant category.

This entire video was a product placement for the iPhone 14. I don’t think it was necessary to have the members hold a mobile throughout the entire video, as this just felt so forced and made for a distraction from the storyline, which I felt was the main star of the video. On that front, however, I am impressed. The video features a dark twist, in an otherwise vibrant video. The NewJeans members call up their friend after noticing her boyfriend was getting friendly with another girl at a party. The NewJeans members proceed to keep tabs on the boyfriend and his new friend, while their friend beelines to where the group is. A lot of emotions is felt by the friend, who surprises the boyfriend and his new girl by hitting them on the road. At first, it was a no fatality/injury crash with the boyfriend and his new girl on the car bonnet. But I guess her anger sees her drive over the pair off-screen, with the guy (and presumably his new girl) stuffed into the boot of the car as she drives to an isolated place to get rid of the evidence of their murders (as alluded to by part of the boyfriend’s shirt sticking out from the boot).

The performance for ETA is both familiar and refreshing. It felt very much like NewJeans’ style in terms of formation and execution, but it is also felt summery and vibrant. The members members felt like they had a more relaxed demeanour/mindset to the performance, and the appeared to look like they were having genuine fun on stage.

Song – 7.5/10
Music Video – 8.5/10
Performance – 9/10
Overall Rating – 8.1/10

[Review] Cool With You – NewJeans

As mentioned in last week’s review for Super Shy, NewJeans will be making their official comeback this week. The group has earmarked Friday as the official release of their second mini-album Get Up and a third lead single for said album. But earlier today, NewJeans have unveiled their second lead single from the mini-album, Cool With You. As part of the teasers leading up to the release, ADOR announced that two global stars would be featuring in the music video for Cool With You. Continue reading to find out who featured in this music video!

Just as simple as Cool With You is, my thoughts about the song is just as simple. This could either be a good or a bad thing, but I am not speechless over the song because I am amazed by it. Instead, I find that I more so lack words to describe Cool With You as I found to be an empty vessel and boring. There are some things to appreciate in Cool With You, such as the more mature sound profile that the group brings to the KPOP landscape (a complete change to Super Shy), the instrumental’s chill and atmospheric vibe to it, and the nicely soft and flowy vocals. But somehow when these elements come together, Cool With You doesn’t come off as memorable piece. It also didn’t help that the song was very quick to end, lasting less than 2.5 minutes. Instead, I find myself skipping through the song, particularly when I watching the music video as there isn’t much within Cool With You to focus on. The song does have one primary hook – the repetition of the title with the elongated “Cool“. But as we get to the end of the song, I felt like I heard the primary hook one too many times. Overall, I think Cool With You is a miss and a disappointment following the likes of Super Shy. Hopefully, tomorrow’s release of ETA is more promising.

As mentioned above, two global stars feature in the music video Cool With You. Furthermore, there are two versions of the music video! In the Side A version of the video, Jung Ho Yeon (who rose to fame in Squid Game) features as the main character. She plays the role of a ghost who becomes infatuated over a guy she sees in the art gallery. I am not entirely sure what happens exactly, but I think her character becomes tired of being unseen and her embracing the rain at the end of the video is her way of wanting to be seen and interact with the world around her. NewJeans, for some reason (maybe it is because they are angels), are the only people to notice her (which Jung Ho Yeon’s chraacter is aware of). In Side B of the music video, we are treated to choreography scenes with NewJeans (it looks artistic, but I don’t think I can say much else towards the choreography aspect of this comeback – hence no choreography section of this review) and Jung Ho Yeon is granted the chance to be seen and interact with the world (I assume NewJeans granted her wish, given they are angels). The first thing she does is become friends with the guy she was infatuated with. However, that opportunity is cut short when she disappears once again from the world (and her guy friend forgets about her) following the appearance of Tony Leung (who is the second global star to appear in the videos). Again, not entirely sure what his role is, but he has the ability to revert Jung Ho Yeon’s wish. At the end of Side B, we hear a bit of Get Up (the single) and Jung Ho Yeon sees NewJeans. But she smiles as she turns around, which might represent a subtle thank you to NewJeans for granting her wish. I personally would love to read alternative theories, as I am sure there are a few flying about at the moment.

Song – 6/10
Music Video – 9/10
Overall Rating – 7.2/10

[Review] ISTJ – NCT DREAM

Making their explosive comeback yesterday was NCT DREAM, who returns with their 3rd studio album ISTJ. This new album is lead by the title track of the same name as the album and the pre-release single Broken Melodies released a couple of weeks back. As mentioned in the pre-releases’ review, a fair bit has kept the subunit busy since their last Korean comeback with Candy, such as releasing their 1st original Japanese single Best Friend Ever (still yet to be reviewed) and the continuation of their first world tour.

I could potentially see ISTJ rivalling the likes of BOOM (which has grown and remained my pick for most favourite NCT DREAM track ever) had it not flip back and forth between melodic vocals and intense raps/hip-hop moments. I wished the sections were more cohesive and blended into one another, rather than be fragments (which is more or less the trend nowadays particularly with NCT to fit in multiple styles into one song). Such an example is the calmer and ‘introverted’ vocal focused pre-choruses. I personally felt this was too much of a slowdown and it really cut the amazing flow the verses/choruses had going on. That being said, however, ISTJ still manages to pack a massive punch in one way or another. The start of ISTJ‘s verses really kicks the song into gear, especially the starting combination of Mark and Jaemin’s rapping, and the instantaneous fast pace instrumentation that literally launchpads right into the song. As for the choruses, they can be described as ‘extroverted’ sections of the song. The choruses are very much the concentrated moments of intensity that makes ISTJ super memorable, with the rap-singing in first part, followed up by some powerful vocals from the vocalists and finally the ‘Let’s Get Down‘ refrain at the end of each chorus. The bridge mixes in a dreamy-like sequence that doesn’t really fit into the bigger picture of ISTJ, especially with the choruses serving as bookends on either side of the bridge. it does raise the same issue about cutting the flow of the song and needing to be more cohesive with the rest of the song. But I thought it was an impressive display of vocals from the entire vocal line, the rapping was a lot more soothing to a degree and I appreciated the dreamier instrumentation that accompanied it. In other words, I appreciated the blissful moment that was the bridge amongst the high-energy packed choruses. Overall, ISTJ is a strong track and it does work in terms of appeal. However, I wished the issues I touched on were improved upon to make ISTJ a better listening experience.

I am not entirely sure what is going on in this video. Supposedly, the lyrics depicts an ENFP type person trying to understand an ISTJ type person in their own way, thus breaking the stereotypes of the MBTI indicator personalities. And I think we see that in some capacity in the video, with the group hanging around ISTJ people, being conditioned to become ISTJ types after kidnapping a doctor, trying to teach themselves of the trait etc. But based on the scene in which the members are walking around the maze (which is later shown to be the brain), not all the members are ENFP types. Personality aside, the video had some really cool styling and sets, and I liked how the lighting made things chaotic and erratic during the more intense moments of the song.

With the calmer and more intense parts of the song, there is a good mix of moves to represent either side of the song. My favourite has to be the more intense parts, simply because NCT DREAM really thrives in these moments. And the synchronisation and execution are on point! I particularly enjoyed Renjun’s solo moves in the final chorus, which appear to be moonwalk-like.

Song – 8/10
Music Video – 7.5/10
Performance – 8/10
Overall Rating – 7.9/10

[Review] Small Talk – Kim Sung Kyu (INFINITE)

The countdown to INFINITE’s long awaited comeback is officially underway. But prior to the group’s comeback, INFINITE’s leader (Kim Sung Kyu) has managed to slide in a solo comeback with his latest single Small Talk and his fifth mini-album, 2023 S/S Collection. Last week, Kim Sung Kyu and Small Talk topped my Weekly KPOP Chart for the 1st Week of July 2023. And in that post, I promised to review Small Talk during the week – so, here we are! We last heard from Kim Sung Kyu through his Savior comeback from mid-2022.

If I am being honest, I personally do not have much to say about Small Talk. This shouldn’t be taken as a criticism, however. To me, Small Talk is straight forward song with some groovy and fun appeal. The mid-tempo upbeat nature of Small Talk does make it stand out in Kim Sung Kyu’s discography, given that Kim Sung Kyu hasn’t really venture down the more upbeat nature of music with his solo work. Even though this is new territory for himself, Kim Sung Kyu does keep true to his roots in Small Talk by having band instrumentation make up the entirety of the song’s background. The guitar work was charming and made the song likeable. I particularly really enjoyed how they were utilised in the instrumental break, bringing a funkier groove to the song and consolidating the already mentioned funky and fun appeal that the song had consistently going on. Small Talk also serves as a nice refresher for Kim Sung Kyu’s vocals, as it has been a while since we heard from the artist. And the melodies and hooks in Small Talk were catchy and had a nice ring to them. Overall, Small Talk is a really nice yet different addition to his solo repertoire. And given how it is lined up right before INFINITE’s comeback, it serves as a nice way to ease back into my Inspirit (INFINITE’s fanclub name) mindset.

The music video sees Kim Sung Kyu’s desire to communicate with the people around him (even if it is just some small talk), despite being in a society where people are more isolated due to technology, social norms and the active decision to not participate in conversations (me, every time I find myself in some sort of training at work). The video captures all of this in a slight comedic manner, with the people around Kim Sung Kyu refusing to acknowledge him even as he is pushed around or as he has a breakdown (i.e. the train scenes), actively seeking ways to avoid communicating with him (i.e. the office scenes), or just decide to film him whilst he is doing something wild (i.e. him sitting on an utility pole, and everyone just filming him instead of trying to get him down or talk him out of the dangerous stunt). At one point, someone does listen to him, but ends up bleeding from the ear. Yikes! Apart from the concept, the video features a nice pastel brightness that fits in with the song and a small amount of choreography that adds a bit of more fun to the video (but not enough to warrant a separate section for this review).

Song – 8/10
Music Video – 8/10
Overall Rating – 8/10

[Review] Super Shy – NewJeans

Ahead of their upcoming comeback next Friday, NewJeans made their return with their pre-release single Super Shy last week. Since its release, the song has risen to the top of the charts, proving once again NewJeans’ power and popularity in the industry. We last heard from NewJeans through their very successful Ditto/OMG comeback at the very end and start of this year.

Whoever is choosing the songs for NewJeans’ comebacks is doing a fantastic job. Their releases thus far have been top notch, consistent and super catchy. And Super Shy is no different to the small yet impactful discography that NewJeans boasts thus far. Super Shy‘s instrumental is just like the song title and lyrics – super shy. For the most part, the song features atmospheric synths that can just be barely heard and staccato drumming that feels quite prominent and brings good rhythm to the song. Both the synths and drumming weren’t bold or spontaneous, but rather they stay in their lane and is quite consistent. Towards the end of the short song. Super Shy bring in a light sprinkling of electronic synths that gives the song a very subtle funky/groovy undertone, which keeps the song from feeling too consistent for its 2.5 minute run. The members adopt a very consistent lighter and innocent sounding tone in Super Shy that gives off the impression of the members being shy, which reflects well with the title and lyrics of the song (which is about finding the courage to confess to a first love). The combination of this lighter and more innocent sound from the members also brings a very appreciative level of brightness to the song that just fits super well into that summery vibe the industry is going through at the moment. And it helps that Super Shy has super easy and enjoyable melodies to tie everything up together with. Overall, a strong pre-release that promises great things for the actual title tracks (yes, double title track situation once again) that will be released in a weeks time.

The music video for Super Shy was quite bright and vibrant, in terms of both energy and visuals. Both regards suits the song quite well. The idea of flashmobs feels refreshing (however, it isn’t the first time we see a music video use flashmobs in KPOP) and the place in which they shot the music video feels lively. It is my understanding, from the Wikipedia article, that the video was shot in Lisborn, Portugal. I also like how the world is still going around them.

The choreography was quite cool and was an interesting watch. There were moments in the song where there wasn’t a prominent beat, and to see the members still pull off choreography during these moments was quite the aesthetic. The up-tempo and speed of the choreography makes it a difficult routine, particularly during those non-beat moments. Definitely a worthwhile performance to watch.

Song – 10/10
Music Video – 10/10
Choreography – 10/10
Overall Rating – 10/10

[Review] In Bloom – ZEROBASEONE

Officially making their debut yesterday was ZEROBASEONE, the new male group formed via the Boys Planet survival show that aired earlier this year. The final lineup of the group consist of Kim Ji-woong, Zhang Hao, Sung Han-bin, Seok Matthew, Kim Tae-rae, Ricky, Kim Gyu-vin, Park Gun-wook and Han Yu-jin. It has also been confirmed that the group will be active for 2.5 years. But for now, let’s focus on their debut with In Bloom and their first mini-album, Youth In The Shade. ZEROBASEONE is already setting records with this first mini-album, which earns the group the title of million-album seller already within one day of its release and sets a new record for the most pre-ordered and sold debut album in Korea.

In Bloom is a pleasant dance track to debut with. And for the most part, I think it is a strong effort from the group. The instrumental for In Bloom earns a big tick of approval from me. The recognisable and iconic synth line of Take On Me by a-ha adds such a bright pop to the song, while the beat and other instrumentation of In Bloom mordernises the song towards the 2020s trends It also enables a fast paced atmosphere that in turns allows for an upbeat choreography (more on this in the last part of the review). Altogether, In Bloom feels quite fresh (even though the song does feel safe) and is quite vibrant without doing too much. It helps that the vocals and melodies keeps the song from going overboard, with the aforementioned pleasant side of In Bloom coming through these elements. The members do infuse a youthfulness to the song and I do like the flow of both vocals and rapping. This creates an harmonious approach with the instrumentation, which in turn gives off that bright and energetic atmosphere that I found to be enjoyable. I did think more could have been done to make the song more memorable and potentially punchy like the song it pays homage to, such as stronger hooks and melodies that really stay with you after the song finishes. At the moment, In Bloom doesn’t really pull me back in via this department when the song ends. And as already mentioned, there is also a relatively feeling of safeness to In Bloom which I cannot seem to shake despite the couple of listens I have given the song so far. But as a debut track, I think the new group has done a great job as putting In Bloom as a foot forward into the industry, which they will undoubtedly soar in.

For the music video, I quite enjoyed their concept. The song is about the group’s “determination to sprint toward “you” as they take their first meaningful step toward an inevitable end”, and I quite liked how the producers introduced a gaming concept to bring that to life. The members are searching for flowers individually that are required for them to progress onto the next stage of the game. We see the members work together to clear the first stage, while the second stage is a bit harder given they have to work alone. In the end. all the members arrive at the final door, completing the second stage of the game. There was also a brief moment in which the members “left the game”. Not sure what the significance of this part of the video is, but I guess it could be that the members had the option to explore a different world, but chose to go back towards that “inevitable end” with “you”. Overall, a well concepted video that works nicely with the pleasant side of the song.

As for the choreography, it feels energetic and youthful – all of which suits ZEROBASEONE at this stage of their careers. The group has good chemistry with one another and there was a vibrant element to the choreography that made it enjoyable to watch.

Song – 8.5/10
Music Video – 9/10
Performance – 8.5/10
Overall Rating – 8.8/10

[Review] Cream Soda – EXO

After two pre-releases over the last month (Let Me In and Hear Me Out – the latter I have yet to review) and a bit of uncertainty with EXO long awaited comeback due EXO-CBX’s threat of withdrawal from SM Entertainment (which has since been resolved), we have finally arrived at the release day EXO’s 7th studio album, EXIST. The title track off the album is Cream Soda, which music video also drops today with the rest of the album. While this is the group’s first comeback in two years (their last being Don’t Fight The Feeling), it does not feature KAI and LAY, who are sitting out of the comeback due to military enlistment and solo promotions in Japan respectively. KAI’s vocals, however, is featured on the album and the pre-releases’ music videos.

Cream Soda revisits the sensual and mature sound profile with this dance pop track, a sound profile which the group previously visited most infamously in Love Shot. However, while the former song really went for the some very concentrated sensual energy, Cream Soda‘s dance pop side gives the newer song some bounce and liveliness. This helps give an upbeat and refreshing tinge that feels right for EXO’s trajectory given their vast repertoire of past releases, and also keeps the group’s new song trendy and relevant. The brass and drum beats gives Cream Soda fanfare and some intensity (which in turn allows for some strong choreography – more on this later). Cream Soda is also described to have an exotic rhythm, which I can totally hear and this adds to that refreshing vibe. The vocals are amazing and showstopping in this comeback, with the members slipping into falsettos effortlessly for the chorus. The rapping was punchy as it is presented to us, with Chanyeol and Sehun giving as a dynamic and energy-packed rap sequence which goes super well with the verses’ instrumentation. The melodies and hooks in Cream Soda are slowly catching on, and I can definitely see Cream Soda growing on me in the near future (if it has not reached its max appeal yet). Overall, both Cream Soda and EXO served and delivered in this long-awaited comeback.

I found Cream Soda‘s music video quite good and alluring to watch. I liked the moody lighting, which goes well with the sensual lyrics and meaning behind the song. The members gave off a luxurious vibe for their dinner party, even though they ended up trashing the place. Elsewhere in the video, the members looked super good and amazing. Out of all the members, D.O stole my attention in this comeback. The more concrete looking dance set was super cool and minimalist, though the choreography set with the building front as the background felt like it has been done one too many times. It reminded me of the background of their 2023 Love Shot performance at the SMCU Palace show and brought nothing new to the table for EXO. I liked that the video still acknowledged KAI with a name card at the table. But I didn’t notice anything for LAY, which was odd. I know he left SM Entertainment, but he still an EXO member at the end of the day and deserves to be acknowledged in some form.

It doesn’t feel right that KAI is missing from this choreography. This routine would have been within his wheelhouse. But the remaining seven members did a really good job. The music video, which is what I am basing the choreography aspect of this review on, fails to really highlight a key move in my opinion, which disappoints me a bit. However, I liked the subtle sensual moves in the routine, and that there were moments where the members did reflect the intensity in the relevant sections to give off a strong performance.

Song – 9/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8.5/10

[Review] HWEEK – TEEN TOP

TEEN TOP is one of the growing number of second generation KPOP groups that have recently announced their return to the KPOP scene for the first time in years. And earlier this week, TEEN TOP officially returned with the single HWEEK and their 7th single album 4SHO. Since their last comeback in 2020 with the 2020 version of their hit single To You, the group went on hiatus due to the member’s military enlistment requirements. All the members have since returned from the military, but leader C.A.P departed from the group earlier this year following some controversy. As a result for this HWEEK and 4SHO comeback, the group reformed into a four member male group.

My thoughts on HWEEK are my actual initial thoughts of the song, as I have only gotten around to listening to the song for the first time today (it has been a busy week back at work, so I hadn’t had a chance to listen to new releases in the background). But I can already tell you just after one listen that HWEEK garners a positive review in my mind. What I really like about HWEEK right off the bat was its fun, lively, foot-tapping energy that I can definitely see being super infectious and catching on (if it hasn’t already). Based on the group’s more recent outputs in the late 2010s, I kind of expected a darker and more mature sound from the group. But HWEEK‘s brighter and upbeat appeal was much appreciated, given the summery season Korea is now in (and my yearning for such weather). The retro vibe of the rock instrumentation is quite refreshing take on both the rock and retro genres in KPOP, and I like how consistently upbeat and energetic the instrumentation was. I also liked the shorty snappy lines and melodies of the chorus, which helps build on the catchiness of HWEEK. They also made it easy to get into the song. I found the pre-choruses, handled by Changjo, to be an intriguing part of the song (but in a good way). It infuses a bit of a hip-hop vibe to the song, which changes up the momentum and direction of HWEEK momentarily. But it doesn’t feel too out there and works. The members did a solid job in the track with their vocals, as well. Overall, I think it is needlessly to say that I found HWEEK a very likeable song with strong potential to grow on me over the coming weeks.

The music video was alright. The video nails embracing the summery and upbeat vibes of the song, particularly when it came to the outdoor scenes (i.e. the beach and the road trip). I also liked the energy the members brought to the video. However, when it came to the use of the green screen, I wished the editors/post-production team made the background felt a bit more natural. The use of the green screen cheapens the video in my opinion, especially when it came to focusing on their footwork in the video.

The choreography was indeed a fun aspect of the comeback. I liked how there was a slight bounce to the routine and that it felt lighthearted, and not as intense as their usual choreography. This allows the members and dancers to bring a likeable level of energy to the performance. Their consistent live vocals made it enjoyable to watch, as well. I also liked how they threw in a Rocking dance reference to the end of the choreography. Obviously not as intense as the usual Rocking choreography, but a nice homage to one of their iconic dance routines.

Song – 9/10
Music Video – 7/10
Performance – 8/10
Overall Rating – 8.2/10